The 27 varieties of tweet used by retailers
I had a conversation the other day with a retailer who was interested in social media, but who didn’t know what to make of Twitter. It went a little bit like this:
She: “Isn’t it just another way of pushing out offers?”
Me: “Yes.”
She: "What else can we tweet about?"
Me: "You'd be surprised..."
So by way of a more detailed answer I thought I'd compile a list of the different types of tweet posted by retailers. There is a lot more to Twitter than simply firing out offers. Retailers use Twitter in lots of different ways, rather than simply tweeting about product promotions and hoping for the best.
I’ll outline the various types of tweet in this article, but first, a word to the wise…
50 SEO tips for online retailers
SEO for online retailers is the process of improving a website potential in order to gain more organic non-paid traffic from the major search engines. Normally, SEO uplift doesn't happen overnight and it can take a long while to rank well for non brand key terms.
The rule of thumb is this: the more competition a relative term has, the harder you'll find it to rank for the term. With that said, you've got to start somewhere and there at least 50 ways I can think of to improve your SEO.
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Web 2.0
Graham Charlton
Strategy & Planning
