National Trust: iPhone app review
The National Trust has just released an iPhone app which pinpoints properties and places of interest near the user's location, something which could be a good way for the Trust to attract more casual visitors to its sites.
I've been trying out the app...
What the BBC's strategic review actually says about online
The BBC’s strategic review has created a lot of fuss – especially around the closure of 6 Music and the supposed “halving” of its website.
To save you having to read the review, here’s what it actually says about the BBC’s online presence (and given the amount of confusing repetition in the report, I should be given a medal for saving you having to read it – can I suggest getting some more editors for the next strategic review?)
Next: iPhone app review
Next has just launched an iPhone app with a large range of stock to browse through, and full mobile commerce functionality.
I've been trying out the new Next app to see how user friendly it is...
Wagamama: iPhone app review
Restaurant chain Wagamama has launched an iPhone app for ordering from its restaurants, the first app of its kind in the UK.
In the US, Burger King and Pizza Hut have both managed to drive incremental sales through ordering apps, so perhaps a Wagamama app could work. I've been trying it out...
Best Buy: iPhone app review
Major US retailer Best Buy is one company that has been taking mobile commerce seriously, and the mobile site was among the examples we used in our recent Mobile E-commerce Best Practice Guide.
Best Buy also has a recently updated iPhone app, so I've been trying this out, and seeing how it compares to the mobile site...
Findaproperty.com: iPhone app review
Findaproperty.com released an iPhone app this week, bringing the property search engine to mobile users.
Rival Rightmove released an impressive app last year, so I've been comparing to the new Findaproperty app.
I've also been asking Findaproperty.com Product Manager Chris Boorman about the development of the new iPhone app...
App review: House of Fraser on iPhone
House of Fraser launched an iPhone app last week, which allows customers to search for gifts on their mobiles.
The GiftFinder app also allows users to buy direct from the app, I've been seeing how well this works...
Review: The Guardian's iPhone app
Having introduced a new mobile website earlier this year, The Guardian's iPhone app was released today.
The app, developed by 2ergo, is £2.39 to download, offers some useful features, such as offline browsing, and a customisable homepage. I've been trying it out this morning...
Mobile site review: Twitter
Though there are now plenty of third party apps for this, Twitter has just launched a new mobile version of its website, optimised for iPhone, Android and N60.
I did try to use the old version of the mobile Twitter site before switching to Tweetie and Tweetdeck, and it wasn't the best user experience, and it was difficult to keep a track of mentions and direct messages.
According to the Twitter blog, plenty of people are still accessing Twitter via mobile browsers. I've been trying it out...
App review: Toys R Us
Toy retailer Toys R Us has just released a new mobile website, as well as apps for both Blackberry and iPhones.
The new app is targeted for the US market at the moment, though UK users can download it from the App Store. I've been trying the Toys R Us Big Book app out...
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Graham Charlton
Strategy & Planning
