Fans and bands collide - grassroots lessons
Want another example of how your customers can communicate your message for you? Check out upcoming new Australian band Wolfmother, which is asking fans to snap and send mobile video clips that will form the basis of the act's next promo.It's supported by a moblog powered by the London-based moblogUK service, which was popularised when survivors of the city's 7/7 bombings posted camera phone pictures to the site last summer.
Using Web 2.0 to harness innovation in your organisation
Web 2.0 means different things to different people, yet it isn't just about the web, but is also about how your organisation works. Think intranet, as well as internet. Does your organisation work in a 2.0 way?
At the moment there seems to be three primary focuses around Web 2.0:
1) there are the technologists who are figuring out new technologies (there are many libraries and frameworks out there already).
2) there are the marketers and entrepreneurs, who are trying to figure out how use new 2.0 technologies and principles to generate profits, or help empower consumers (call them business people for now) in some way.
3) and finally, there are the users, who are increasingly using and enjoying the results of these new technologies.
But how does all that filter into your organisation in a useful way, feeding into your own innovation cycle?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
