FeedBurner acquires BlogBeat
FeedBurner has acquired the blog analytics provider BlogBeat in an interesting move which can only be described as good news for users.
Understanding the blogging ecosystem
On the topic of blogging, it seems worthwhile to talk a little about the blogging ecosystem, both for discussion and future reference (things change fast!). Like an ecosystem, blogging is a feedback mechanism, is most useful when you understand what is being said about you on the blogosphere, and unlike an ecosystem giving freely is more beneficial.Free Web 2.0 software doesn’t mean better…
TechCrunch posts a heads up on ActiveCollab, a new open source alternative to popular online project management tool Basecamp, by Web 2.0 poster children 37Signals, and talks about the possible threat to current monopoly and current business model if the software is of high quality.
Web 2.0 needs to be agile to be successful
I’ve been dealing with a few clients of late, most of which have heard the ruckus around this newfangled Web 2.0 thing, and most of which want to do something Web 2.0 with their projects. Some want to implement blogs, others are interested in Wiki’s and podcasting, and surprisingly most of them want some Ajax features. The list goes on.
That’s really good because I’m always happy to talk to people about getting more out of the web, specifically around creating better and more valuable user experiences, but the problem I have (and which I communicate) is that Web 2.0 doesn’t just stop at implementing a blog engine, podcasts, a Wiki or Ajax.
The 12 reasons why UK businesses don't blog
How many companies in the UK are blogging? Not many, it seems, according to a list compiled by Suw Charman . Not many at all. The list isn’t fully comprehensive, but it highlights the dearth of business blogs in the UK, compared to US.
So why is it that UK and European marketers / business folk are ignoring blogs? I reckon it comes down to one of the following reasons…
MetaWeather aims to build a better forecast
Have you ever checked the weather online, only to find competing forecasts from different sites? Did Michael Fish's 1987 reassurance that a hurricane was
not
on the way leave you with a mistrust of meteorologists? If so, MetaWeather may be worth a shot.
Developed by two producers at British games content agency Ferrago, the site combines forecast data from multiple sources to round up the predictions to an average - and supposedly more trustworthy - outlook.
Web 2.0 and customer relationships
Web 2.0 isn’t all about rounded corners and social software – there are real benefits to leveraging the Web 2.0 philosophy and technologies in business, but the key is selecting the right entry points to start conversations with your customers, and then to grow from there, using the community you’ve developed as your sounding board.
RSS strategy - full-text vs partial-text, round 2
In an article about RSS earlier this week I explained that there is no single rule of thumb when it comes to your RSS strategy.
A number of experts have suggested that the only sensible way to embrace RSS as an organisation is to launch full-text feeds, allowing RSS subscribers to read the whole story (or other message) within their RSS feed reader.
Yes, full-text is the first rule of RSS. But rules are there to be broken. Full-text simply doesn’t work for everybody, for a number of reasons.
Starting out with an RSS strategy
RSS is an alien concept to many marketers, so RSS strategy is pretty much off the radar for the vast majority. The trouble is, there are mixed messages being sent out by the experts, so it is hard to know where to start.
It is just like usability. Jakob Nielsen believes in a rules-based approach. Jared Spool does not. So who do you trust?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
