Smartphone users are ready for more targeted ads
It's already been established that iPhone users are happy spending money on their phones. Just this week AppsFire, found that the average iPhone user has spent $80 on apps for their phone.
But the key to the mobile ad market rests in bringing relevant ads to people where they are, on the go. For marketers to succeed with location-based advertising, consumers have to cooperate. Luckily, mobile phone users are proving open to advertising on their phones — especially when they're relevant.
And a new survey from Compete has found that smartphone users are ready and willing to get more targeted ads on their phones.
Is augmented reality a mobile killer app?
Augmented reality (AR) could be the killer app mobile marketers have been looking for.
What is AR? Simple: the superimposing of computer-generated images or text on an image of the real world, as taken by the camera of a mobile phone.
Nokia exec looks to emerging markets
From an American and continental perspective it's easy to think that "we are the world" when it comes to mobile phone usage and marketing. Jeremy Wright, Nokia's global director of brand solutions, looked to reset that misconception during a presentation at Digiday's mobile event on Thursday. Seems there's more to mobile than Facebook, iFarts and text messages for emerging markets.
With more than four billion mobile phones on the market, Nokia has also positioned itself as a content provider and mobile network infrastructure owner. Wright sees different attitudes developing among the global perception of devices and advertising.
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Graham Charlton
Strategy & Planning
