Site review: Reevoo.com
Reevoo provides reviews for retailers like Currys and Tesco, and launched its own website last year. It has recently had a revamp, including a new homepage and updated product pages.
The Reevoo website gathers together a wide range of product reviews, and should be a good resource for online shoppers, so how does it shape up?
Q&A: Rowan Gormley of NakedWines.com
Launched this week, NakedWines is offering an online 'farmer's market' to connect small wine producers with customers looking for new wines.
The site was launched by Rowan Gormley, who was previously CEO of Virgin Wines. He has been talking to E-consultancy about the thinking behind Naked Wines...
If you liked this, are you really sure to love that?
The New York Times Magazine published an interesting article that discusses the Netflix $1mn challenge that has some developers working tirelessly to improve the accuracy of the Netflix recommendation engine by 10%.
Is your e-commerce channel performing as well as it could?
Despite the growth in the e-commerce channel, many retailers are still unable to make truly informed decisions regarding the strategic development of e-commerce in their business, as they are unable to effectively benchmark the performance of the channel.
This is the case for both retailers who think they're performing well and those who don't.
Q&A: Wayne Robbins of social shopping site Tribesmart
I reviewed social shopping site Tribesmart last month and, though it needs to add more users and products to become a valuable resource, it is a well designed and very usable site.
The site was set up by Wayne Robbins and Michael Pratt, who also run digital agency Iconography. I talked to Wayne to find out a bit more...
Site review: social shopping with Tribesmart
Launched in beta earlier this month, Tribesmart is a social shopping website which aggregates products and user reviews.
I've been taking a look around the site to see how it measures up...
Q&A: Kristofer Arwin of review site TestFreaks
TestFreaks, launched at the end of last year, is a consumer review site that aggregates technical information and opinions about a range of products.
It was founded by Kristofer Arwin, Magnus Wiberg and Martin Alexanderson, all of whom previously founded PriceRunner back in 1999.
We talked to Kristofer about his plans for the TestFreaks, and how he aims to make it into the world's biggest product review site...
Online and offline - the customer voice reigns
We all know that customer ratings and reviews, or user generated content, help drive more traffic to a website, increase sales conversions, make merchandisers smarter and more.
But did you know that customer reviews are changing the way consumers shop and the way companies market their products?
Brett Hurt writes that this is a unique time in the history of advertising, because companies are literally using their customers’ word of mouth as a digital marketing asset to create entirely new forms of multichannel campaigns.
Future of Digital Marketing: today's technology for tomorrow's marketing
At E-consultancy’s Future of Digital Marketing conference last week, leading industry experts took a pragmatic approach to predicting future trends.
Rather than gazing mistily into the crystal ball 20 years into the future, the conference focused on “right here, right now,” talking about how marketers can leverage existing technologies to be more innovative.
America's most innovative company - digitizing experience
What's the secret sauce of Threadless.com - one of the US' most innovative small companies? Inc. Magazine says it best: The Customer Is the Company.
Holiday shopping forecast 2009: a lot like 2008, with more coupons
The NLA explains why it is going after the news aggregators
Web 2.0
Graham Charlton
Strategy & Planning
