Useful copywriting tools and resources
The importance of good copy cannot be understated. Whether you're writing copy for your website, an email newsletter or offline marketing materials, copy can mean the difference between a sale and a lost customer; success and failure.
10 Twitter tools
Twitter's popularity is growing and regardless of the skepticism that exists about it, marketers and businesses are taking notice.
If you're thinking about giving microblogging on Twitter a try or are already using Twitter, here are 10 Twitter tools that you can put to work.
Joost proves serial success is hard to achieve
By almost any measure, internet entrepreneurs Janus Friis and Niklas Zennström achieved more business success by the age of 40 than most entrepreneurs could hope to achieve in a lifetime.
West Coast tech conferences - the good and the bad
Last week was an important one for technology entrepreneurs in the United States.
Two of the most anticipated technology conferences - DEMOfall08 and TechCrunch50 - were held. They were highly anticipated not only because of the drama surrounding them but because they promised high-profile product launches.
Popular "platforms" and APIs
There's no doubt that the plethora of third-party developer platforms and APIs that exist today have given developers a considerable number of opportunities to build applications that can quickly made available to millions upon millions of people.
Here is a list of some of the more popular platforms and APIs that developers have successfully leveraged to build popular applications - some of which even reportedly generate significant revenues.
Microsoft's first Seinfeld ad fails to impress
If it's true that there's no such thing as bad publicity, Microsoft's first Seinfeld ad, part of a $300mn effort to shore up its image, is off to a great start.
The ad certainly seems like a "bizarre" way to start rebuilding the Windows brand but then again, its creator, Crispin Porter + Bogusky, is known for producing interesting ads.
Five open source Web 2.0 applications
Blogs, wikis, social networks, social news aggregator. Although there's certainly been a lot of hype around these things, when applied in the right circumstances they can serve a utility for many people and businesses.
Web 2.0 tries to hide from reality
ReadWriteWeb's Sarah Perez believes that "today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current."
In her post entitled "Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries," she states:
The Web Week in Review
While the launch of Google's Chrome web browser took up many of the headlines this week in the world of technology (and I had to include one story on the launch here), there was other interesting news.
First impressions of the Google Chrome web browser
Yesterday saw Google’s entry into the Browser wars. Launched initially for Windows, later releases will include Mac and Linux/Unix-based software.
The SEO industry in particular has been abuzz with the launch, with many taking special time out of their day to test the new tool (Ref: Twitter – you know who you are).
However, what is the big deal?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
