Email marketing worst practice list - exhibit A
At our recent Email Marketing Roundtable one of the attendees said: "I hear the phrase 'best practice' email marketing bandied about, and everyone nods sagely. I'm sure some people could give a definitive list, but where is that list? And is there a list of 'worst practice'?"
I had a little dose of worst practice this morning, something worth adding to any email marketer's Things Not To Do Under Any Circumstances Because You Will Have Angry, Disbelieving Customers list.
New flaw found in Internet Explorer 7
A flaw in Internet Explorer 7 has been found which could mask phishing scams, exposing surfers to the kind of risk that the browser was meant to have dealt with.
Security monitoring company Secunia discovered that IE7 allows a website to display a pop-up window which can contain a spoofed web address, which may trick users into accessing malicious pages.
Steve Wozniak interviewed by The Guardian
Apple co-founder Steve Wozniak, aka ‘The Woz’, is here in London and doing a little PR to promote the release of his new biography. While we’ve yet to bump into him in the local Borders our neighbours over at The Guardian have published a great interview with him.
Snippets from the interview after the jump...
Mozilla releases new Firefox 2.0 to compete with IE7
Just a week or so after Microsoft launched Internet Explorer 7, Mozilla has released the new version of its open source browser - Firefox 2.0 - prompting some people to suggest that the browser wars of the ninieties are back on.
Features of the new Firefox browser include phishing protection, which reports if a web site may be malicious; session saving, which restores windows or Firefox tabs if the browser crashes; improved access to Web feeds; spell checking; and search suggestions.
Amazon launches the Spam Cube in the UK
The Spam Cube is a piece of anti-spam hardware which is being launched through Amazon in the UK, designed to sit between a broadband modem and your PC/laptop, scanning incoming email for unwanted messages.
This hardware will retail at around £100, but the real question is why internet users should have to pay for hardware to deal with this problem. Isn’t this a problem which could be dealt with some other way? You know, ISPs, that sort of thing...?
FeedRaider – creating personalised pages with RSS
Steve Rubel pointed out the joys of FeedRaider a couple of days ago, and it is well worth taking a look.
Ideal for those new to RSS, Feedraider allows you to create bespoke pages by adding RSS feeds and works a little like popurls, only you define where the content comes from.
If you want to set up a web-based RSS aggregator then it really couldn’t be simpler. It is also perfect for sharing news sources with friends and colleagues.
The Google algorithm, according to Rand Fishkin
Rand at SEOmoz is one of our favourite search marketing gurus and has just published a rough outline of the Google algorithm, using a combination of guesswork and reverse engineering.
IE7 upgrade may cause problems for web developers
According to Microsoft’s IE Blog, the new version of the Internet Explorer browser will be ready this month, and some web developers are concerned about the new version’s compatibility with some websites.
IE7 will be available for download this month, with the new browser being delivered to Microsoft customers via automatic updates soon after.
Will Yahoo mash-ups save us from Hotmail?
Yahoo’s decision to open up its email API is great news for web mail users and is a great example of what Web 2.0 is about. How long will it be before a major retailer like Tesco follows suit?
Google expands Gadgets programme
Google has expanded its ‘Gadgets’ programme by allowing its mini-web applications to be added to independent websites and pages.
The company has launched a gallery where users can browse through the 1000-plus widgets, which include games, calendars and weather reports.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
