Search marketing stats round up
Here's a selection of recent social media stats, taken from a range of sources, including Econsultancy's Search Marketing Statistics document, which forms part of the Internet Statistics Compendium, and other reports...
Outlook for online retail is bright this Christmas: survey
According to a new survey, 93% of consumers are planning to do at least some of their shopping online this Christmas, with 71% planning to buy more than half of their gifts on the web.
The survey by eDigitalResearch and IMRG reveals that more people are planning to shop online this year, and now that the threat of Royal Mail strike action has receded, there is some cause for optimism for online retailers.
How should etailers ask for customer reviews?
The fact that having user reviews can be an effective sales driver, providing valuable information for customers is well established, but how do retailers attract reviews onto their product pages?
I looked at ways etailers can attract reviews a few months ago. One of those ideas was to email customers after purchase and invite them to leave a review of the product(s) they had bought. A recent report from Snow Valley(pdf) takes a closer look at the issue...
Online advertising stats round up
Here's a selection of recent social media stats, taken from a range of sources, including Econsultancy's Internet Advertising Statistics document, which forms part of the Internet Statistics Compendium, and other reports...
38% of visitors to e-commerce sites in research phase: survey
Of all visitors to e-commerce sites, 38.6% are there to research products and prices, and to gather information, though just 85% are able to complete this task successfully.
This is one if the findings of an iPerceptions e-commerce survey, suggesting that improvements in navigation and usability can have a significant impact on sales.
Social media stats round up
Here's a selection of recent social media stats, taken from a range of sources, including Econsultancy's Social Media Statistics document, which forms part of the Internet Statistics Compendium, and other reports...
Does Twitter really cost UK businesses £1.38bn?
Another survey about the cost of social network use is doing the rounds today, this one suggesting that workers' use of Twitter and other social networks costs the UK economy £1.34bn in wasted time.
As with many of these types of surveys, on social network use during work, or using worktime for Christmas shopping, fails to take shrinking lunchtimes into account, as well as the potential benefits of having employees using Twitter.
Email marketing stats round up
Here's a selection of recent email related stats, taken from a range of source, including Econsultancy's Email Statistics document, which forms part of the Internet Statistics Compendium, and other reports...
Email is alive and well. And helping your social media campaign.
The Wall Street Journal may have declared "The End of the Email Era" this week, but that obituary went live far too soon.
Email is still alive and kicking. Beyond the fact that email usage still continues to grow, it is also a key factor in all of the more recent social tools that are seeing explosive growth. And according to a new study by Pontiflex, marketers are finding consumers much more willing to share information via email than social media, meaning that email is still an integral tool in marketing campaigns.
Unhappy customers turn to social media: survey
Customers who experience problems when conducting transactions online are sharing these experiences on social media sites; 13% this year compared with 8% in 2008.
This is one of the findings of a Tealeaf survey of online customer behaviour, and provides another reminder that online retailers need to focus on customer experience, especially as 74% of online adults said negative comments read online have an influence on whether they will do business with a company.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
