Are brands ignoring moms?
According to M2Moms, a report from the Market to Moms Coalition, 60% of moms feel marketers are ignoring their needs, and 73% feel advertisers don't really understand what it's like to be a mom. The challenge, says the report, is sensing her distinct, timely needs and responding in a way that truly resonates.
The future of ad networks and display advertising
Research for Econsultancy's 2009 Online Advertising Networks Buyer's Guide published this month has shown there is plenty of innovation within the display advertising sector even if there are too many ad networks without a distinct USP fighting for market share.
The rise of interactive video and what it means for online marketing
Online video isn’t exactly the new kid on the block amongst those the digital industry, but it is maturing into a meaner, tougher kind of service. It is also the one area of display advertising that I’m expecting to flourish over the next twelve months or so, especially in the interactive segment.
It’s no surprise that video in general is on the increase, given that users are continually wanting an engaging experience. According to comScore’s US video metrics, 14.5bn online videos were watched during March this year - a massive 11% increase from February - and I’m equally of the opinion that this trend will be very similar in the UK.
New E-commerce Platforms Buyer's Guide released
Although e-commerce is one of the relatively stable industries in these challenging times, it does not guarantee that any individual etailer will survive the downturn we are seeing in the UK economy. However, there is one important step that can be taken to minimise the risk, as outlined within the new E-commerce Platforms Buyer's Guide.
Bid Management Technology: a growing weapon for marketers
As the economic crisis continues, the paid search market is becoming increasingly competitive. Despite the outlook for search marketing looking relatively positive during 2009, managing - and extracting value from - campaigns will become more and more challenging.
Econsultancy's first PPC Bid Management Technology Buyer’s Guide provides a valuable insight into both the suppliers and the tools that currently exist to help marketers manage paid search more effectively.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
