Social media: the best and worst of 2009
Social media growth continued to accelerate this year, with more brands integrating social channels into their marketing campaigns. There are some amazing examples of truly innovative, forward-thinking brands that have effectively used social media to connect with their customers, build engagement and create buzz.
However, with just as many companies jumping on the proverbial bandwagon (in an arguably over-hyped space), it’s clear that some brands still “just do not get it".
Here we look back at some of the best (and worst) examples of social media in 2009.
The year of mobile: fact or fiction?
Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth.
The future of digital marketing, according to the Twittersphere
One of our big annual events is taking place in less than three weeks. It’s called The Future of Digital Marketing and promises to be a thought-provoking day out.
In advance of the event we thought it would be good to ask some of our tuned-in Twitter followers for their insight. The response was great, with more than 50 people chiming in with suggestions, from Arabic bazaars to eyeball scanning to the colour puce.
So here’s what Team Twitter thinks is in store for the coming months and years...
SME’s increasingly using Twitter to communicate
Econsultancy has recently been highlighting the many uses of Twitter, which is a customer service solution, a marketing platform, and a brand monitoring tool.
Now, new research from O2 has found that smaller businesses are quickly adopting this online medium.
SXSW: "Be more interesting"
SXSW is one of the key events in the digital world, when the great and the good descend on Austin for 5 days of panels, conversations and parties. This is my first trip to the event but according to SXSW old hands, this year is bigger than ever before (I can believe it, the list of talks is mind blowing).
Improving results from SEO - what makes the biggest difference?
Where should companies focus their SEO efforts? This question is front-of-mind for me at the moment since from March, I'm the tutor of the new advanced SEO training course from
Econsultancy.
It's also a good time to review this since I attended and spoke at Search Engine Strategies (SES) in London last week, so it was interesting to see which topics got the most attention, and SEO was certainly more popular than paid search.
Metrics and measurement crucial for Online PR in 2009
The Great Usability Debate: Internal vs external testing?
There is an ever-urgent need for companies to both acquire and retain online users, especially in today’s economic environment. Our new Usability and User Experience Trends Briefing highlights this, but which is best for achieving reliable results - internal or external testing?
Consumer trends to watch during the recession
The seriousness of the economic downturn is now an undeniable reality, with the optimistic prediction that digital would be unaffected exposed as a false hope. With Britain facing the 'worst recession in living memory,' this will inevitably impact on consumer trends and behaviour.
As economic woes worsen, understanding how this affects customers becomes even more critical. Businesses that have a deeper understanding of the relationship between the economy and emerging patterns of consumer behaviour are far more likely to emerge from the crisis unscathed.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
