The five factors of compelling content
I've been involved with online content in a number of capacities. I've run my own online content ventures, consulted with people running online content businesses and obviously am a content producer myself.
Product placement and branded entertainment - too much of a good thing?
Product placement and branded entertainment are appealing to marketers for a very good reason - having your product woven into a television show, for instance, potentially offers some very compelling advantages over traditional advertising, especially in the age of the Tivo.
For consumers and advertisers, content is still king
Recently, Viacom's CEO Philippe Dauman declared that content is still king. Some, myself included, never believed it had been dethroned.
The Web Week in Review
This week's news was quite a hodgepodge so without delay, let's end the week with a diverse version of Drama 2.0's The Web Week in Review.
The Web Week in Review
Given my posts on Viacom's $1bn Google/YouTube lawsuit, it's no surprise that I was in a legal state of mind this week and that the news that caught my attention typically had some legal aspect to it.
How Google could lose the Viacom/YouTube lawsuit - Part II
In Part I of this two-part series addressing the Viacom/YouTube lawsuit, I detailed why I think there's a reasonable likelihood that Google will be found liable for direct, contributory, and vicarious copyright infringement.
How Google could lose the Viacom/YouTube lawsuit - Part I
My belief that Google should be held liable for copyright infringement in Viacom's $1bn YouTube lawsuit is no secret.
With the lawsuit making headlines recently, I figured it was an appropriate time to lay out in some detail why I feel the way I do in a two-part series.
The Web Week in Review
Drama 2.0's The Web Week in the Review focuses in on big companies (and big money) this week.
Q&A: Chris Hirst of Grey London
Chris Hirst is the managing director of Grey London, an advertising agency whose clients include Procter & Gamble, Toshiba and Channel 5.
We asked him about the extent to which so-called traditional advertisers are embracing digital.
Does on-demand content lead to on-demand advertising?
For the past 300 years or so, media has been a one-to-many broadcast model. But now we see TV, radio and press all moving towards an on-demand model.
In a world where content is delivered on-demand, would on-demand advertising be a more relevant approach in the future of broadcasting?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
