List of UK retailers on Twitter
Having looked at the use of Twitter by charities in the UK, and being impressed by number of organisations that have used it to promote their causes, I've decided to take a look at how many retailers are using the service.
There are some great examples of companies using Twitter in the US; Zappos has used it to communicate with customers and for marketing purposes, while Dell says it has made $1m in sales from using Twitter.
So how many UK retailers have signed up for a Twitter account?
Did retailers send more emails at Christmas?
With more people shopping online, it seems an obvious time to increase your email marketing efforts and get customers onto websites and into stores, but a surprising number of retailers didn't send emails last Christmas.
According to a report by Snow Valley, 38 of 107(36%) retailers studied didn't send an email in the three months before 28 December.
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Web 2.0
Graham Charlton
Strategy & Planning
