Can a new credit card defeat online card fraud?
Make no doubt about it: the criminals are winning the war when it comes to online fraud. This is one fight that isn't even close.
From credit cards to identities, theft and fraud on the internet has been a boon to criminals of all shapes and sizes.
Visa teams with Flickr for global community
It's shaping up to be a big week for social media. Now Visa is making some social media news, this time on a more conventional platform than other recent entries, like Skittles. The credit card is launching its first global advertising campaign, complete with a microsite, rich media banner ads with live video feeds from international locations, and a multicultural twist on Flickr.
The "More People Go With Visa" campaign's microsite will feature a
"Gosaic," which is Visa-speak for a collection of images submitted by
people through Flickr along with recommendations from them about
experiences that can be enabled through a Visa card. The "Gosaic" will
feature more than 200 merchant offers delivered to users depending on
their interests, location, and time of day. The whole thing launches
with ads on Fox's "American Idol" tomorrow night, March 4.
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Web 2.0
Graham Charlton
Strategy & Planning
