Q&A: Matt Bailey on affiliate marketing trends
Matt Bailey is chair of the IAB's affiliate marketing council and head of affiliates at i-level which was named best digital media agency at the a4uAwards earlier this year. He talked to us about the latest trends in affiliate marketing and why some well known networks might struggle.
How to deal with discount codes in the checkout process
Coupons and voucher codes can be an effective acquisition and marketing tool, especially in the current economic climate, but are there drawbacks for retailers in terms of abandonment rates?
In a recent US cart abandonment survey, 27% of consumers said they had left the purchase process to look for coupons elsewhere. The survey did not make this point clear, but it's likely that many were prompted to search for discounts after seeing the promotional code box during the checkout process.
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Web 2.0
Graham Charlton
Strategy & Planning
