Best practice tips for mobile websites
As Patrick talked about on Monday, 2009 may turn out to be the year for mobile internet, and companies need to be thinking about their mobile strategies.
Some websites have already adapted well to the use of mobile internet, but others seemingly have a long way to go. A new ebook (pdf) from dotMobi takes a look at the best and worst on the mobile web.
Here are a few best practice tips for mobile websites...
A case study in 'social media' success
I'm a professed 'social media' skeptic. I believe that much of the hype around social media is unjustified.
I believe anyone arguing that every corporation should be seeking out 'conversations' and becoming 'friends' with customers on social networks largely reflects a misguided and naive marketing philosophy.
How do you measure success online?
How do you measure the success of an online business, given the current economic climate?
Tying in rather neatly with Chris Lake’s blog post a couple of weeks ago, 20 ways to delight your customers in 2009, last week saw E.Factor hosting their Measuring Success event.
E.Factor is a relatively new online social networking-site that has already gone global, with a rapidly growing membership of business people and investors.
Google provides a few answers about SearchWiki
Google's SearchWiki, which allows users to re-rank, delete, and comment on results, was released this week, leaving users with plenty of questions about the new feature.
Danny Sullivan at Search Engine Land has been talking to Google about SearchWiki, and has answers to a few questions...
Twitter: Facebook isn't worth $15bn (NO DEAL!)
Last month Facebook apparently offered Twitter $500m worth of its stock to buy it. Mark Zuckenberg is a known fan of Twitter, having described its ‘model’ as ‘elegant’ at this year’s Web 2.0 Summit.
How to get a career in the internet industry (a DIY guide)
Following on from an earlier article on how universities are failing to educate students on the career opportunities available in the internet industry, here’s a how-to guide on how to break in through the back door.
Firstly, don’t wait for your university to catch up. Asking some questions to your lecturers might help the students of the future, but I doubt it will help you in the near term. You’re going to have to figure this out for yourself.
Thankfully there is a wealth of information available to help you do this, as well as some fantastic support networks. Employers will admire your gumption.
Using Twitter for customer service
Microblogging service Twitter is not only useful for online marketers, or to link to interesting blog posts; it can also be an effective customer service tool.
Rebecca on SEOmoz has provided an interesting case study describing how Comcast used Twitter to solve an issue for her; something other companies can potentially learn from.
Bit.ly: the rockstar URL shortening tool
One of my new favourite web tools is called bit.ly, a kickass URL shortener with a difference.
Essentially, bit.ly is, backed by the interesting folks at Betaworks, is a next-gen version of TinyURL, replete with some advanced features that you might find useful.
And where TinyURL has stood still, bit.ly has innovated...
How charities can learn from Obama's online campaign
Whatever your political views, it's hard not to be impressed by the way in which Barack Obama used the internet to get his message across.
From YouTube channels to Twitter and Facebook accounts, Obama's team showed a real understanding of online media to campaign and raise funds for the candidate.
There is plenty that charities could glean from the Obama campaign's online marketing, and much of it didn't cost the earth...
Site review: GetSatisfaction
GetSatisfaction is a website that provides a possible alternative for both companies and customers to resolve online customer service queries.
Get Satisfaction allows users to post feedback about their experiences with a company or to simply ask a question about products or services, and allows companies to respond directly and publicly.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
