Thoughts from our social media session
So much was covered that it would take a week to explore all the issues raised, but I thought I'd just note some of the key thoughts from the event...
MySpace founder 'fibbed about age'
Tom Anderson, the co-founder and public face of MySpace, has been rumbled for lying about his age in his profile – he’s apparently four years older than he claims.But besides showing how far he was prepared to go to appear in touch with MySpace's yoof audience, and being pretty embarrassing, is this a big deal?
Australian government caught editing Wikipedia
The Australian government has become the latest organisation to face embarrassment over editing of Wikipedia entries.
Thousands of changes by employees at the Defence Department and Department of Prime Minister and Cabinet have been discovered by tracking site WikiScanner, including some rather obscure contributions. One simply stated: “Poo bum dicky wee wee”.
Rapper sues over internet ad
Online ad firm Traffix is being sued by 50 Cent over a promotional game called Shoot the Rapper.
The musician, himself a shooting victim, alleges that the game illegally uses his image and encourages users to target him.
Whole Foods chief apologises over forum postings
Whole Foods Market boss John Mackey has apologised for the renegade online PR campaign he conducted to boost his company’s image on financial messageboards.
In a statement, Mackey asked for shareholders’ forgiveness over his anonymous postings, which were uncovered last week and are now being investigated by the US Securities and Exchange Commission:
Whole Foods boss rumbled for anonymous postings
The boss of Whole Foods Market, the organic food retailer that launched a huge store in London last month, has been caught using Yahoo!’s stock market forum to criticise a competitor, which he then proceeded to buy.
John Mackey, chief executive of Whole Foods, used the moniker 'Rahodeb' to make postings about rival Wild Oats over several years, according to a filing from the Federal Trade Commission.
Pot Noodle launches UGC ad campaign on YouTube
Pot Noodle has launched a user-generated advertising campaign hosted on YouTube.Owner Unilever has invited users to submit videos of themselves eating the snack in unusual places - for each video submitted, the company will send out 12 Pot Noodles.
IBM serves up Second Life Wimbledon
Imagine a Wimbledon where rain never stops play. IBM has recreated the tennis event inside Second Life.
photo: Ian Hughes/Snapzilla
Txt msg T-shirt alerts marketers
A new T-shirt innovation that spreads messages via mobile SMS is piquing the interest of many marketers.
Reactee is a T-shirt on which companies and organisations can print a message including a unique text code.
Altoids, Yahoo! go gay for virtual branding
Altoids, the mint, is embarking on a Second Life branding campaign with a difference - it is sponsoring Gay Pride Month inside the virtual world.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
