Five bad web advertising techniques
Despite a number of surveys that have shown exactly what web users think of pop-ups and other intrusive advertising techniques, advertisers and publishers persist in using these ads.
For instance, The Times, Guardian, and Telegraph all allow either pop-ups or overlays on their websites, which can have a negative impact on the user experience. It's amazing that we still see so much of this sort of thing, in 2008.
BBC tries out new Web 2.0 homepage
The BBC has launched a redesign of its homepage, adding all kinds of zeitgeisty Web 2.0 features, as well as allowing users to customise the site.
Facebook responds to OpenSocial
Facebook is to make its developer platform available to other social networks, allowing brands to port apps to other sites that adopt the same standards.
The move forms a response to Google's OpenSocial project, which aims to create a common standard for developing and delivering social network apps.
Bebo readies third party app platform
Bebo is reportedly set to become the latest social network to open up its development platform to third parties.
According to Mashable, the new platform will be launched tomorrow and will apparently be compatible in some way with Facebook, allowing developers to port their applications to Bebo.
2007's best and worst social media campaigns?
Calling all social media heroes! Are you fed up seeing the same old chestnuts trotted out as examples of great social media campaigns?
Is the blog sidebar dead?
Thord Daniel Hedengren has written a series of posts that argue blog sidebars are being rendered useless by widget clutter.
He takes a look at things bloggers should and should not be doing with this valuable but often "wasted" inventory.
Here are Thord's tips...
Social Media: simple advice and future-gazing
Right, time to challenge my attention span, concentrate and share some thoughts about our Harnessing the Power of Social Media event last week.
Thoughts from our social media session
So much was covered that it would take a week to explore all the issues raised, but I thought I'd just note some of the key thoughts from the event...
Life without MySpace
The recent redesign and introduction of 3rd party apps may be too little too late for MySpace as many users have jumped ship, including me.
Adsense coming to Facebook?
Google is apparently looking to tap into the Facebook widget ‘phenomenon’ by serving Adsense ads on third-party applications created for the site.
Steve Rubel has linked to an article in AdAge that quotes Google CEO Eric Schmidt as saying:
“How will those developers get paid for those services? We would like to have our ads in those applications.”
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
