Mobile networks 'mull new-build search engine'
European mobile phone networks could start their own mobile search service as they consider how to increase revenue from search advertising, according to a report.
The companies will use the 3GSM World Congress, the world's largest mobile industry exhibition and conference, in Barcelona next week to consider a joint initiative aimed at replacing lost revenue from falling access costs with that from on-the-move ads.
Yahoo! to deliver search and ads to 3 customers
Yahoo! has signed a deal with mobile phone network 3 to carry its Go 2.0 mobile service on 3G handsets.The portal announced the new version of its internet search and content application at the Consumer Electronics Show in Las Vegas on Tuesday; it lets users search for pages, directions, listings, news and more from a single interface.
Mobile users 'annoyed' by text ads
Mobile marketers have been warned they must ditch intrusive SMS ads in favour of text-message coupons, quiet banner ads and ad-supported widgets if their straight-to-phone messages are to succeed.A report published by technology research firm Forrester after Christmas found that 79% of mobile users surveyed are "annoyed" by the prospect of receiving advertising on their handset.
How to be PDQ on your PDA – Adaptex goes live
This week saw the official launch of Adaptex, the software from Keypoint Technologies that can help users of PDAs enter data and text much faster and easier. Communicating and buying via your PDA or smartphone whilst on the road can be a lot easier potentially.
Mobile video entrant aims to rock US vote
First-time voters at next week's US mid-term elections are being urged to become election observers for the day by posting video from poll scenes to the web using mobile phones.
With over 500 seats being contested across the country, youth social action movement YouthNoise has partnered with new video sharing website Veeker to solicit "veeks", or "video peeks", via email over MMS from polling stations, rallies, protests and parties.
The Slingbox Q&A - shaking up the TV industry with technology
Launched six months ago in the UK, Sling Media’s ‘place-shifting’ devices have shaken up the TV value chain to such an extent that broadcasters, ISPs and mobile operators are all seeking deals with the firm.
They use a disruptive technology that allows people to watch TV content remotely from PCs, laptops or mobiles.
We asked Stuart Collingwood, the company’s VP of Europe, how mobile, web and IPTV developers can make sure they're not left out of the action.
Tube could be giant viral music network
London Underground commuters would interact using mobile phones and station-side wireless hubs under a project aiming to turn the tube transport system into a city-wide song-swapping network.
Jobs shrugs off Zune threat
Apple boss Steve Jobs has laughed off fears over Microsoft’s threat to the iPod through its upcoming digital music player, Zune.
Ask.com debuts mobile search service
Ask.com has followed the likes of Google and Yahoo! with the launch of a specialised mobile search service – although it doesn’t yet support ads and the company’s not saying when it will be introduced in the UK.
Virgin Atlantic launches text messaging service
Virgin Atlantic is preparing to launch an in-flight text messaging service which will allow passengers to have their questions answered at 35,000 feet.
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Web 2.0
Graham Charlton
Strategy & Planning
