Got traffic? Yahoo has a gift for you
If your website gets massive traffic, or you are building a new website and can't sleep at night because you're worried that you will, Yahoo wants to help. And it doesn't want anything in return, except maybe your love.
On Tuesday, Yahoo will announce that it has open sourced Traffic Server, the HTTP web proxy cache it uses internally to serve up millions upon millions of requests to its users on a daily basis in an efficient manner.
Yahoo delivers big profits, but does it even matter?
When earnings season comes around, everyone sort of expects Google to deliver. But Yahoo? It has been a while but Yahoo managed to follow Google and delivered investors a solid third quarter yesterday. Profits surged by 244% and the company's stock rose by 5% in after-hours trading as a result.
According to Yahoo CEO Carol Bartz, "we had a solid third quarter that signals our major businesses have stabilized". She pointed to the new Yahoo homepage, the company's big ad campaign and global expansion as signs that the company is on the right path.
Has Yahoo peed the carpet with its new ad campaign?
Yahoo CEO Carol Bartz is tired of the press trying to dictate what Yahoo should and shouldn't do with its business. But the company's new $100 million ad campaign, which was met with much derision from the press when it launched last month, does not appear to be doing well with consumers.
In an interview with The New York Times this week, Bartz explained her views on feedback:
"I have the puppy theory. When the puppy pees on the carpet, you say something right then because you don’t say six months later, 'Remember that day, January 12th, when you peed on the carpet?' That doesn’t make any sense. 'This is what’s on my mind. This is quick feedback.' And then I’m on to the next thing."
Is it time to admit that Yahoo peed the carpet?
MicroHoo: Does 1+1 really equal 3?
There are two things that make a search engine successful: quantity of traffic and the quantity of advertisers competing for the top spots and pushing up CPC’s. Currently, there is a great deal of industry speculation, which claims that, if Microsoft and Yahoo’s deal goes ahead, it could create a true competitor to Google in the search and advertising market. But is this really the case?
Yes, their traffic will be added together, but will they see higher CPCs through attracting more advertisers?
Q&A: Ed Stevenson of Marin Software on paid search
Ed Stevenson is the European MD of Marin Software, which provides paid search management technology for advertisers and agencies.
I've been talking to Ed, who is also a guest blogger for Econsultancy, about his predictions for the paid search market, and the impact of the Microsoft / Yahoo partnership...
Is the display ad market picking up?
Display advertising may not have the reliable click-through rates of search, but after months of economic weakness and public disparaging, numerous online companies have been ratcheting up their display ad businesses. And it may be a bit early to say definitively, but it's starting to look like display is making comeback.
Yahoo's new ads promote Google, Facebook
Yahoo's new $100m advertising campaign has launched. It's multichannel and combines television, print, radio and digital. Online, chances are you've already come across some of Yahoo's ads. They're on a variety of popular websites and in many cases, they're very visible.
I ran into one on CBS Marketwatch and couldn't help notice: Yahoo is promoting GMail/Google and Facebook in a large rich media expansion ad unit.
Yahoo releases "new" ad campaign about "Y!ou"
Today Yahoo announced its first ever global brand campaign. During the IAB MIXX conference in New York and at its own press conference, Yahoo explained that it would be spending $100 million over the next year and a half to promote Y!OU!
The trouble is, other than the weird spelling and the exorbitant amount of money being spent, it's hard to see how this is much different from the old Yahoo.
Bing continues to roll, breaks double-digit market share
Microsoft has surprised many with its latest attempt at cracking the search engine market. While its 'decision engine' Bing is no threat to Google, it's starting to look like Yahoo had better hope its deal to outsource its search business to Microsoft passes regulatory scrutiny.
According to Nielsen, total searches at Bing hit 1.1bn in the month of August, a 22% jump from July. That gave Microsoft a 10.7% market share amongst search engines for the month. With 1.7bn searches in August and a 16% market share, Yahoo is starting to become a visible target on Bing's horizon.
Yahoo: when all else fails, advertise
When Carol Bartz took over as CEO of Yahoo in January of this year, she was handed a huge task: recapture some of Yahoo's past glory. Most agreed that doing that meant figuring out what to do with Yahoo search.
Plan A: hand off the search business to Microsoft. But signs are mounting that regulators may not let the deal proceed smoothly, if at all. This led Search Engine Watch's Danny Sullivan to ask a simple question: "what's Yahoo's Plan B for search?"
Holiday shopping forecast 2009: a lot like 2008, with more coupons
The NLA explains why it is going after the news aggregators
Web 2.0
Graham Charlton
Strategy & Planning
