Yahoo and Orange link up on mobile search
The Guardian reports that Yahoo is close to a deal with Orange to provide search services to the mobile operator’s subscribers.
The agreement, following a similar deal with 3, would be a boost for the portal in its battle for mobile search users against Google.
Webwag enters customisable start page tussle
Webwag, the latest creation of ex-Google France chief Franck Poisson, is set to go live at the end of this month, adding more competition to the 'customisable start page' arena.
New website targets ticket touts
Viagogo.com , a new website aiming to muscle in on touts' earnings from football matches, has gone live in the UK.
Backed by lastminute.com founder Brent Hoberman and David Katz, head of Yahoo’s sports and entertainment unit, the site provides an online exchange for fans to buy and sell unused tickets to games.
AOL keyword suggestion tool published
SEO Scoop has pointed out a keyword suggestion tool that has now been set up, based around the search data infamously published by AOL a couple of weeks ago.
The tool estimates the volume of searches for different keywords on the three biggest engines, based on their market share and the number of queries contained in AOL’s data.
PPC Management Software Firms – Feeling Nervous?
Over the last few days I have been learning about the new pay per click management tools that Yahoo! Search are soon to launch and the already live Google Adwords Editor in BETA.
Search industry goes deep into social media and online PR
Search goes super holistic at San Jose. Blogs, reputation management, content and communities are big on the agenda as well as the return of creative advertising, this time by way of Google and Yahoo!
Viacom fancies coy Bebo, and with good reason
This week’s Bebo acquisition rumour comes in the shape of Viacom, the also-rans in the MySpace courtship battle. With Bebo in no rush to sell, we don’t anticipate this latest industry gossip will become a reality anytime soon.
It is plainly obvious that Big Media Companies are now scrambling all of their M&A jets in search of social networking sites to buy. This was previously something that seemed a little bit like bandwagon jumping a few months ago, but now there is a real reason for it.
Brand associations on both sides of the Atlantic
Online measurement company Hitwise has run a comparison of search terms associated with Yahoo!, MSN and Google in the US and UK, highlighting some differences in consumers' attitudes to the three portals on different sides of the Atlantic.
The study found that US consumers, for example, largely associate MSN with its portal content while in the UK, the brand is better known for communications tools Messenger and Hotmail.
Yahoo! launches corporate blog
Do you fancy getting to know the boys and girls over at Yahoo! a bit better? If you do then good news. Yahoo! has launched its own corporate blog Yodel Anecdotal aimed at providing users with insights into Yahoo! and the faces behind the company.
Search engines to form anti-click fraud alliance
Search engines including Google, Yahoo and MSN have teamed up with The US’ Interactive Advertising Bureau (IAB) to develop ways of better measuring click fraud, according to the Associated Press .Set to be announced later today, the initiative will attempt to develop guidelines that would introduce more accountability into PPC advertising.
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Web 2.0
Graham Charlton
Strategy & Planning
