Frontier Airline's customer service fail
Brands are quickly learning that they ignore social media at their own peril. Customer
service should be at the forefront of any brand’s strategy, and Twitter
presents an excellent opportunity for to engage with consumers. Instant,
helpful responses can do wonders for a brand. But ignoring customer
feedback can bury you.
One company that might learn this the hard way is Frontier Airlines. The airline recently changed its standby
policy. In so doing, they angered a very vocal customer. But he wasn’t
the only one upset by Frontier’s approach.
Speed up your site with Google Page Speed
With broadband internet connections so prevalent around the world, it's easy for web designers and developers to get a little bit lazy when it comes to optimizing the pages they create or that their applications generate.
After all, a broadband connection is usually pretty forgiving and can even render certain best practices and good habits entirely unnecessary.
Augmented Reality: Fad or future?
3-D technology is seeing a resurgance in theaters, with new films trying to improve the technology and bring more viewers into theaters, and online marketers are starting to experiment as well. A new technology called augmented reality (or AR) lets consumers play with hologram-like images through their web cameras. Brands are beginning to integrate the technology into their online marketing campaigns.
And the companies are not all cutting edge new media brands. Those testing out AR include Papa John's, General Electric, and The Postal Service.
New on Facebook: Pope Benedict
Even the Old Testament could use a little help from new media. Starting this week, Pope Benedict XVI is on Facebook.
Facebook users will not be able to friend the pope or throw sheep at him, but they will be able to sign up for personalized daily messages at www.pope2you.net.
The new website provides access to the Pope's dedicated YouTube channel, an application that sends messages from Pope Benedict via Facebook, and Vatican news sent straight to the iPhone.
McKinsey blesses Twitter usage for suits
If there's a bastion of stodgy business thought, it's McKinsey & Company, where deep consulting reports have long ridden the leading edge of globalization, innovation, and management thought.
McKinsey has never been exactly dialed in to online innovation...until now. Without much fanfare, McKinsey has embraced social media, making it safe for MBAs around the world to tweet and retweet.
FCC nominee holds key to net neutrality
He's bright, well-connected, has a lot of money to spend and the political capital do it. Meet the new nominee for FCC chairman Julius Genachowski. While his confirmation is virtually a lock, his stance on "net neutrality" has content providers on edge.
Genachowski comes from a solid Internet background. He worked in several different positions at IAC, co-founded technology investment firm Rock Creek Ventures and was part of the team at LaunchBox Digital.
UK e-tailers improve on accessibility
Some of the UK's top online retailers have made improvements to the accessibility of their websites over the last 12 months, with Boots and John Lewis the top performers in a Webcredible study.
The average accessibility score increased from 57% to 62%, but some online retailers' scores have slipped since last year, and there is still plenty of room for improvement.
River Island finally ditching Flash site?
River Island is one of the only high street retailers which hasn't significantly improved its e-commerce offering over the past couple of years, and still retains an all-Flash website.
I have been wondering for a while when River Island would look to improve the site, and Paul Rouke of PRWD has a few answers after attending a Q&A with CEO Richard Bradbury last night.
New mobile phone features confuse users
When you're a techie, it's hard not to gawk at the evolution of the smart phone and to think about the implications of a growing mobile internet.
Yet for average mobile phone users, the increasing number of features is leaving many 'baffled'.
What does rising netbook popularity mean for web designers?
Netbooks are on the rise. The bare-bones laptops, which typically cost under $500 and are designed for web surfing and email, are increasingly the focus of major PC makers looking for growth.
And for good reason.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
