Content providers land on Google Earth
Google has added interactive content from the Discovery Channel and other providers to popular geospatial software Google Earth.
The overlays can be accessed by clicking a box in the software's sidebar, and support videos, photos, RSS feeds and blogs.
LiveWorld gets WPP cash injection
Ad giant WPP has continued its online spending spree, leading a $2m round of funding in internet marketing outfit LiveWorld.
The move comes after WPP and LiveWorld formed a joint venture in July, with both firms saying they have seen growing demand for marketing services focusing on online communities.
Ad networks space hots up with vcmedia re-launch
ValueClick announced today that it has completed the integration of its vcmedia and Fastclick online advertising networks, creating a network with 59% reach among UK internet users.
The announcement, which follows the purchase of the US network Fastclick a year ago, is significant because it demonstrates the increasing competition in the ad networks space and the importance of reach as a selling point for the major players.
Spammers get subliminal
Spammers are turning to subliminal advertising in an effort to manipulate internet users, according to security company Pandalabs .
Classified ads rise in popularity
Traffic to the largest classified advertising websites has grown by almost 50% in the last year, according to new research.
Microsoft inks ad deal with Facebook
After losing out to Google in the race to sign up Myspace as an advertising client, Microsoft has landed a deal with the US' second largest social networking site Facebook.
Yahoo and Orange link up on mobile search
The Guardian reports that Yahoo is close to a deal with Orange to provide search services to the mobile operator’s subscribers.
The agreement, following a similar deal with 3, would be a boost for the portal in its battle for mobile search users against Google.
Myspace is ‘hotbed for spyware’
Online communities such as Myspace are becoming a major target for spyware creators, security company Webroot has warned.
The group says spyware infection rates have returned to 2004 peak levels as cyber criminals focus on new distribution channels such as social networking sites.
Google faces another click fraud case
Google is facing its third and probably not its last court appearance this year over click fraud, after the filing of a new class action lawsuit in Pennsylvania.
Samuel Lassoff, the owner of two US websites, has accused the search giant of exposing publishers to click fraud through a breach of contract, negligence, unjust enrichment and unfair business practices.
WPP bullish on web advertising
Ad giant WPP said “China and the internet” remain its main opportunities for growth after reporting a 30% rise in pre-tax profits in the first half of this year.
The company, which has made a string of investments in online ventures in the past few months, said its direct marketing and digital activities now account for 20% of revenues.
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Web 2.0
Graham Charlton
Strategy & Planning
