Google Analytics now offers immediate access for all
Google Analytics will from today provide instant access for anybody that wants to open an account and start using the service to monitor visitor activity on their website/s.
The service, which is free of charge, provides comprehensive information on visitor behaviour to help webmasters better understand how their sites are being used and where users are coming from.
Google Maps launches printable coupons scheme
Get some, get some – Google Maps is inviting local business owners to add their company listing to its maps alongside a printable coupon, which can be redeemed offline by consumers.
The move, a push to increase listings and increase reach among SMEs, is interesting not least for the offline focus.
WPP buys into social media firm
WPP has made its second foray in a month into the social media space with the purchase of a stake in reputation monitoring company Visible Technologies.
The ad giant said it had agreed to buy a quarter of the Seattle-based firm and entered into an option to acquire a further 26%.
Web 2.0 and UK newspaper groups
On a scale of one to two point zero, how are the UK’s newspaper groups doing in terms of their adoption of Web 2.0 concepts, tools and approaches?
Ian Delaney, a UK journalist who blogs about Web 2.0 over at twopointouch.com, alerted me to a fine piece of analysis conducted by the BBC’s Robin Hammon, who has looked into this topic in some detail.
Search industry goes deep into social media and online PR
Search goes super holistic at San Jose. Blogs, reputation management, content and communities are big on the agenda as well as the return of creative advertising, this time by way of Google and Yahoo!
CrunchBoard launched with apparent initial success
Michael Arrington has launched the latest addition to the Crunch Network, CrunchBoard, which is a job board aimed at the tech savvy Web 2.0 crowd. Adds another player to the Web 2.0 job finding options...
AOL admits ‘screw up’ over user privacy
AOL has apologised after “mistakenly” releasing the search histories of around 650,000 users onto the web.
The internet giant has come under fire in the past week after its research division made public around 20 million keyword searches performed by its subscribers. Although the information didn’t include users’ names, the move has attracted widespread criticism that the company had breached their privacy and left them open to ID theft.
Search engines to form anti-click fraud alliance
Search engines including Google, Yahoo and MSN have teamed up with The US’ Interactive Advertising Bureau (IAB) to develop ways of better measuring click fraud, according to the Associated Press .Set to be announced later today, the initiative will attempt to develop guidelines that would introduce more accountability into PPC advertising.
Image spam continues to evade filters
More warnings have been issued over the spread of image-based spam, through which pictures are used to lure victims into downloading spyware or falling for scams.
While it seems surprising, to say the least, that supposedly best-in-breed filtering software is still being bypassed by image-based emails, Computer Weekly reports that attackers are increasingly using them to beat existing controls.
Eureka! Google optimises its PPC Adwords quality algorithm
Will Google’s decision to introduce an algorithmic element into its Adwords ‘Quality Score’ spell the end for sponsored keyword arbitrage and add further pressure to affiliates to clean-up their act?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
