Yahoo! nears Google ad revenue after deductions
Yahoo! has closed the gap on Google's 2006 revenue from online advertising because it keeps a greater proportion of advertising spend, according to soon-to-be-published data.
Revealing contents of an imminent report into portal site economics, Jupiter Research analyst David Card said market share at the big four broke down as follows in 2006:-
Seven tips for recruiting paid search professionals
Recruiting paid search professionals can be a painful experience. Whether you're an agency specialising in search or a company looking to bring it in-house, the demand for paid search professionals has never been greater.
In these market conditions it’s easy to panic and jump on the first candidate who’s heard of Adwords, but there is another way.
Interview with 'super-affiliate' Keith Budden
As well as being one of the UK's super-affiliates, Keith Budden is a partner in Affiliate Healthcheck, a consultancy offering affiliate programme performance reviews, training, recruitment and assistance with network selection.
We asked him for an affiliate's perspective on some of the main issues around affiliate marketing programmes.
ASOS ‘grubbygate’ row gathers pace
You have to wonder whether or not ASOS CEO Nick Robertson went on holiday for two weeks by accident, like Withnail of ‘I’ fame. Or did he strategically flee the masses of affiliates baying for his head on pike?
Labelling affiliates ‘grubby’ is looking like the UK internet industry's gaffe of the year so far, but something tells me it wasn’t just a throwaway statement. Crass and insensitive perhaps, and one hell of a generalisation, but presumably Nick has all kinds of reasons that will back up his choice of phrase.
What might these reasons be? Since Nick is on holiday (or in some affiliate-proof bunker) we’re not going to get any clarification anytime soon. But hey, ASOS is a public company, so let’s delve into the accounts for a brief waltz through its history with affiliates… it is rather revealing…
AOL pulls out of TradeDoubler bid
AOL has pulled out of its $900m takeover bid for TradeDoubler after failing to gain the necessary level of support from the affiliate marketing group’s shareholders.
The internet group’s offer, made in January, relied on it gaining at least 90% of TradeDoubler’s equity, but was rejected by investors representing around 20% of the Swedish company’s capital. The approval deadline passed on March 14.
Affiliates close rank after ASOS CEO calls them "grubby"
ASOS CEO Nick Robertson has managed to offend the entire affiliate marketing community by describing some of them as "grubby little people in grubby studios".
eBay makes friends with Bebo
eBay is partnering with Bebo to allow users of the social networking site to list auction items on their profiles.The agreement will allow Bebo's 30m members to detail items they want to buy or sell. Clicking the link will take visitors directly to eBay's own pages, the Wall Street Journal said.
Google redefines ROI, misleads marketers
Lots and lots of people use Google AdWords, and have more recently layered Google Analytics over the top. But the search giant has confused these users by re-defining a well-defined business metric: 'ROI'.
This has led to confusion within companies - and at worst, caused Google AdWords users to think their campaigns are more profitable than they are, and thus pump more money into Google while decreasing their own business' profitability.
So has Google 'done evil' this time?
Vinny Lingham's incuBeta bags funding, eyes USA
Congratulations to Vinny Lingham and the team at incuBeta, the Cape Town-based internet marketing group, which has secured a £1.75m investment from HBD Venture Capital.
10 great ways to explain Affiliate Marketing
I've been pondering lately how it is that Affiliate Marketing, which helped to generate more than £2 billion in UK e-commerce revenues last year, has scarcely ever got a mention in the national mainstream press.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
