Google - friend or foe to affiliates?
One of the questions we asked in the UK Affiliate Census (published this week) was whether or not respondents believed that 'Google was damaging the affiliate marketing industry'.
A third of affiliates (34%) agreed with this statement compared to 26% who disagreed.
Affiliate Census - Lessons for Merchants
The UK Affiliate Census Report, published this week by E-consultancy in association with Affiliate Program Advice, contains all sorts of information which we hope will be of great interest to the affiliate community.
uSuggest launches shopping comparison site
uSuggest is a social shopping site that allows its users to earn commission by reviewing, tagging and recommending products displayed on the site.
Users can tag and recommend products on the site, or add a link to their blogs, and earn commission on any sales the generated by these links. On the face of it, it looks a good way for bloggers to earn some cash.
Blowing away the CPA myth
As firms start to understand more about how customers interact with their advertising, Andrew Hood foresees a need for a more robust way to allocate payments between different elements of marketing campaigns.
Ten Christmas tips for affiliates
Shawn Collins has published some useful tips for affiliates to maxime their commissions during the Christmas period.
The tips, published on Collins' blog, come from Performics and the e-tailing group.
Flickr launches new camera finder
Flickr has spotted a new revenue stream via the launch of its camera finder service, which displays the most popular cameras used on the photo sharing site.
Flickr is using the data from photos uploaded to the site to display the most popular makes of cameras and camera phones.
AGLOCO – AllAdvantage team launches new(ish) business
AGLOCO is a new startup from the founders of AllAdvantage, a site PC World placed at number five in its list of ’25 worst web sites’.
By all appearances, AGLOCO is essentially AllAdvantage 2.0, as the idea behind it seems to be exactly the same – users are paid to surf the net as long as they subject themselves to watching all manner of advertising.
We didn't care much for that business model first time around, but is AGLOCO a different beast?
Calling all UK affiliates ...
Affiliate Marketing will generate an estimated £2bn in UK online sales this year but it is amazing how little is actually known about the mysterious people involved in this sector.
Does the average afffiliate work full-time or part-time on their websites? How much do they typically earn in a year? What are the most popular sectors and what is the best way of getting converting traffic to their websites?
E-consultancy market briefings available for free
We have just published our latest Affiliate Marketing Briefing, which contains the write-up of an engaging roundtable discussion we hosted on the subject at the end of last month.
The report is the latest in a series of free-to-download briefings which we are making available to E-consultancy users.
Tesco to move into online clothes sales
Tesco reportedly plans to begin selling clothes over the internet next year via its non-food etailer, Tesco Direct.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
