How do you define "active affiliate"?
The definition differs not only only from one affiliate program to another, but also from one affiliate network to another.
Toolbars, pop-ups and parasites in Affiliate Marketing
Parasitic affiliate behavior has been a long-standing problem. The issue is frequently being raised on affiliate marketing blogs and forums, but not by wider communities of e-marketers.
It should be, because in many instances it affects multiple channels of online marketing, and not the affiliate one only.
What if Google gets into the lead gen business?
This week Google was sued by Lending Tree, a company whose website enables consumers looking for mortgages and other loans to connect with lenders. LendingTree alleges that Google is planning to launch an online loan exchange of its own and that it will use technology provided by one of LendingTree's vendor. The problem: LendingTree alleges the vendor is contractually forbidden from working with LendingTree competitors, which LendingTree clearly believes Google is.
For its part, Google says that it's simply "working on a small ad unit test that will run against a limited number of mortgage-related search queries in the U.S." So while we don't yet have enough in the way of hard facts to evaluate the merits of LendingTree's claims, the lawsuit raises an interesting question: what if Google gets into the lead gen business?
Q&A: Affiliate Window CEO Kevin Brown
Digital Window, parent company of Affiliate Window, sold a majority stake in the business to Axel Springer and PubliGroupe, which already owns another affiliate network, Zanox.
We've been talking to Affiliate Window CEO Kevin Brown, who will continue in his current role, about the deal, and current trends in the sector...
The changing model of online marketing attribution
For a number of years I have actively challenged the last click wins model when it comes to attributing value to an online marketing campaign.
I have experimented with various methodologies and eventually settled on the one I believe to be the most beneficial to the particular brand or campaign I am
working on.
Tesco opens up its DB, offers affiliates lifetime commissions
A move by Tesco may provide some hints about the state of affiliate marketing and its future.
Earlier this month, Tesco sent the 150 developers who have been working with Tesco.com's Grocery API an email detailing that the company was opening up its database to them and giving them the ability to build applications that could potentially generate lifelong affiliate commissions.
The Seven Twitter Sins: Twitter spam techniques
Twitter is a wonderful service. But it isn't perfect. The popular microblogging service is increasingly the target of spam techniques that threaten the service's utility and value.
Here the the seven techniques that spammers are employing on Twitter...
Gaining equity in your site through improved user experience
One of the benefits of usability improvements is that they keep on delivering long after they are implemented, a compelling proposition for companies trying to make the most of their online traffic and conversions.
I regularly need to discuss the benefits of usability in the context of a specific company’s online business goals.
Amazon to clueless lawmakers: we're not playing games
Last week, Amazon.com terminated all Amazon Associates in North Carolina because of pending legislation that would have required Amazon to collect and pay sales tax on sales to customers in North Carolina on the grounds that Amazon's relationship with affiliates in North Carolina gave it a presence in the state.
Amazon's pre-emptive measure sent a clear message: we're not messing around with states that want to implement tax collection laws that we believe to be unconstitutional.
Amazon terminates North Carolina affiliates
If you're a member of the Amazon Associates affiliate program and live in the state of North Carolina, today was the day you've dreaded: your Amazon Associates account has been officially terminated.
Thanks to legislation that threatens to force Amazon to collect sales tax on purchases made in North Carolina even though Amazon has no physical presence in the state on the basis that its contracts with North Carolina affiliates essentially constitute the legal equivalent of such a presence.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
