Calling all UK affiliates ...
Affiliate Marketing will generate an estimated £2bn in UK online sales this year but it is amazing how little is actually known about the mysterious people involved in this sector.
Does the average afffiliate work full-time or part-time on their websites? How much do they typically earn in a year? What are the most popular sectors and what is the best way of getting converting traffic to their websites?
Jeff Bezos talks about Amazon Web Services
Amazon's CEO wants to help you run your business, using the same technologies and operations that power Amazon.com.
In a great interview with Business Week, Jeff Bezos talks about the new services Amazon is offering to third party developers, providing computing power with its Amazon Elastic Compute Cloud, and its hosted storage service, Amazon S3.
Some snippets after the jump...
Email Q&A's From The Floor At ECMOD
Last week, I moderated an interactive seminar on email marketing at ECMOD, the home shopping and catalogue event. At the end of each session, we discussed the presentations and the attendees asked any questions they had on email marketing.
Tips on B2B email newsletter content
Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters.
Mark has eight years' experience in writing various newsletters and his article contains 31 tips in total: 10 on managing your content, plus another 21 to give you ideas for your newsletter’s content.
Reuters sells stake in news archive
Reuters has sold its stake in Factiva to its joint venture partner Dow Jones, saying it believes news archives are moving away from subscription-based models to free services on the web.
UK online marketing exceeds 10% of advertising pie, bring on 20%
I wonder who will be bold enough to call the 'top' of the market. I have felt that online will easily reach a 15% share of advertising revenue for some time now, but it feels like we will surpass this figure even quicker than many anticipated.
SMEs failing to exploit blogs, says study
Only 3% of SMEs are planning to start a corporate blog, according to a survey by hosting provider Fasthosts.
The firm, which questioned 2,000 small businesses, found nearly half would use a blog to drive traffic and interact with their customers, but far fewer were actually preparing to launch one.
Web 2.0 needs to lose the social software thing, please
Following up from the d.Construct post yesterday, I wanted to talk about the apparent obsession with social software at the moment, and to ask for comments on why you think it’s so. Seriously, there are so many other things that can be done!
Google challenges Microsoft with 'Apps for your Domain'
Google today launched Google Apps for your Domain - a set of hosted services aimed at small and medium businesses.
Just as we were getting used to Google as a new advertising powerhouse with MSN pushed to the fringes, the search behemoth reminds us that it wants an even larger slice of the action, this time carved from more familiar Microsoft territory.
e-Recruitment 2.0: The changing face of online recruitment
Dropping 2.0 on to the end of words seems to be in vogue at the moment, so I thought I’d better jump on the bandwagon and start my commentary on “e-Recruitment 2.0” - the future of online recruiting.
So what’s in store for e-recruitment in the Web 2.0 era?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
