Customers punish offline stores for bad online experiences
Research in the US has revealed the extent to which frustrated online shoppers hold grudges against online retailers and their physical counterparts.
The research, by US internet performance tracking company Gomez, reveals that 65% of online shoppers would stop or reconsider shopping at a company’s physical store if they had a poor online experience.
Amazon trials 'Clickriver' PPC ad platform
Amazon is testing a new advertising programme, Clickriver, which allows businesses to place sponsored links on Amazon.com next to search results and on product detail pages.
Amazon's Clickriver Ads, which appears to be a version of Adwords, was built by A9.com, a search technologies subsidiary of Amazon.
Report shows influence of internet on offline sales
New research once again proves the influence of the internet on both online and offline sales. A study has shown that 77% of electronics purchases are researched online before customers head to a store.
The results of the US-focused study indicates that online research time increases in line with product prices.
Carphone Warehouse to auction mobile phones
Carphone Warehouse has launched a new auction website dedicated to the sale of mobile phones and accessories in an attempt to compete with eBay in this space.
The site, mymobileauction.com, offers buyers the chance to search and bid for mobiles as they would on eBay, and allows those looking for a mobile to narrow down their search.
iPod killers for Christmas 2006?
Richard Menta at mp3newswire has been reviewing potential ‘iPod killers’ since 2004 and he rounds up the potential challengers for Apple’s crown in the run up to the Christmas shopping season.
Of the 149 portable MP3 players he has reported on in the past two years, not one has yet managed to dent the popularity of Apple’s device, which has become a generic name for the MP3 player.
Web searches to kill window-shopping?
Europe’s high streets could eventually be devoid of banks, travel agents and mobile phone shops as consumers turn to the web for research, according to ACNielsen.
A study by the analyst group found consumers used window-shopping less than the net when choosing their purchases, except when it came to clothing and accessories.
John Lewis launches direct services firm
The John Lewis Partnership has launched a direct services company called Greenbee , which will market a range of financial, travel and leisure products online and by phone.
Financial comparison site gets £5m funding
Investment group Artemis has ploughed around £5m into the upcoming mortgage comparison site mform, according to a report in The Scotsman.
Daily Mail buys SimplySwitch.com
The owners of the Daily Mail have expanded their web presence with the £22m purchase of Simply Energy Limited.
Webwag enters customisable start page tussle
Webwag, the latest creation of ex-Google France chief Franck Poisson, is set to go live at the end of this month, adding more competition to the 'customisable start page' arena.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
