3am site goes from swearing off SEO to keyword stuffing in 3 months
The Daily Mirror's 3am.co.uk gossip site has gone from disavowing SEO and promising to concentrate on building a loyal audience - to stuffing its HTML titles with as many keywords as it can think of. And then adding some more. Before finally making sure Britney is in there.
Five reasons your content is damaging your brand
Although many businesses now recognise the importance of regularly updated content to their search engine optimisation (SEO) efforts, not enough of them understand the importance of quality content.
This is apparent from many of the badly-penned blogs, rubbishy ‘news’
stories and plagiarised or simply stolen articles that the web is
gradually filling up with.
Many companies fill their sites with
scraped posts, barely literate articles and keyword-stuffed nonsense in
the hope of attracting Google’s attention, so I wanted to take
a look at just what this sort of behaviour is doing to your brand; how
it’s affecting the customer experience.
Can magazine brands go on after publication stops?
The trajectory of Gourmet magazine is starting to sound like a Celine Dion song. Conde Nast may have shut down, but Ruth Reichl will go on. The former Gourmet editor was a well respected food writer and editor before her tenure with Conde Nast, and she is bringing her association with the brand with her as she goes forward with her career.
The author is currently on a book tour for her book “Gourmet Today,” and her public television show “Gourmet’s Adventures With Ruth” premiered on Boston's WBGH on Oct. 17.
Those projects were already in the works when Gourmet shuttered earlier this month, but they point to a fact that many in the publishing business would rather not spend much time on: there's no reason that a brand has to die just because its main product ceases to exist.
Don't call it a comeback: The display market turns 15
Today marks the 15th anniversary of the display ad. The first banner ads were run on Hotwired.com (the first digital offshoot of Wired magazine) on October 27, 1994. And according to advertisers and marketers at Digiday's DPAC4, display advertising is ready to rise again.
After being battered by search advertising and dwindling click-through rates, display ads are experiencing a resurgence of sorts. At the Digital Publishing and Advertising Conference in New York on Tuesday, speakers on The State of Display II panel were in agreement that display ads are back.
When Microsoft pulls out of Family Guy, who loses?
It is not the end of the world as we know it. Microsoft caused a bit of an uproar last week when it announced plans to sponsor a full episode of FOX's "Family Guy." (TechCrunch called it The End of Television.) But the software giant hadn't quite thought that plan through. Or, you know, watched Family Guy.
After seeing a preview of "Family Guy Presents: Seth and Alex's Almost Live Comedy Show," Microsoft decided it would not promote Windows 7 with its proposed sponsorship. FOX still plans to air the show on November 8th and is looking for another sponsor. So who's the biggest loser in this situation?
iPhone moms are waiting for the right marketers
Mothers of young children are a rapidly growing segment of the smartphone population, and considering how important the demographic is in household purchasing decisions, marketers should take note of how they're using their phones and the mobile space generally.
According to mobile ad network Greystripe, “iPhone moms” (female iPhone owners with young children) use mobile media more than other iPhone users. But from previous studies, we know that moms also don't take to iPhone ads. What's a marketer to do?
10 ways of using Posterous at work or home
Posterous is one of those web apps that comes along and brightens up the world. It is a gift that keeps on giving. And here’s why: it’s flexible, and it’s really easy to use.
The core USP that underpins Posterous is the ability to post content quickly from a range of sources. To create posts you can use the bookmarklet, email, or the Posterous web editor. It's about the fastest way of publishing content to the web and I for one love it.
So how can you use Posterous to get the best out of it? I have a few ideas...
What happens in Vegas: Nielsen Usability Week (day two)
It’s 7.30am on day two of Nielsen’s Usability Week in Caesar’s Palace Las Vegas and let’s just say I’m pleased they’re pumping pure oxygen into the casinos...
What happens in Vegas: Nielsen Usability Week (day one)
Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.
At 9am, having eaten my own way through a Vegas breakfast buffet the length of a tube carriage, I’m ready to present six hours of brand new material onhow to write cost-effective customer care copy at Jakob Nielsen’s Usability Week.
Email is alive and well. And helping your social media campaign.
The Wall Street Journal may have declared "The End of the Email Era" this week, but that obituary went live far too soon.
Email is still alive and kicking. Beyond the fact that email usage still continues to grow, it is also a key factor in all of the more recent social tools that are seeing explosive growth. And according to a new study by Pontiflex, marketers are finding consumers much more willing to share information via email than social media, meaning that email is still an integral tool in marketing campaigns.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
