Email marketing: six steps to improving customer engagement in 2010
Despite the naysayers claiming email marketing is on the way out thanks to the snowballing impact of social networking and new forms of communication, the facts are very different. Email continues to play a vital role in both business and customer communication.
According to Epsilon, email is used more regularly than social networking for personal communication, while 30% of organisations in Econsultancy’s Email Marketing Industry Census claimed an ROI from email in excess of 500%.
What customers want: a benevolent Big Brother?
In the movie What Women Want, Nick Marshall (played by Mel Gibson) has an accident and finds himself able to hear what the women around him are really thinking. At first he uses it to his advantage selfishly before he falls in love.
Chances are you're not going to suffer from an accident that gives you Nick Marshall-like abilities, but fortunately when it comes to finding out what customers want, market research can tackle the challenge.
30+ Twitter Lists and 5000+ Twitter accounts worth following
Twitter Lists are now officially available to all of Twitter's users. And there are plenty of them. While it remains to be seen whether Twitter Lists will help Twitter boost user engagement, Lists offer a no-hassle means to discovering and following people who you might find interesting.
Here are 30+ Twitter Lists that collectively follow more than 5,000 interesting Twitter accounts.
Why SEM isn't all that
You have to love a contentious headline. In this article, I won't be declaring search engine marketing (SEM) dead. What I want to explore are the various ways you should support this kind of marketing elsewhere on your website.
ISP filtering has changed: how will it affect email marketing?
Today’s musings are on deliverability, more precisely how important Internet Service Providers (ISPs) are to getting your precious email marketing campaigns into recipient’s inboxes.
They’ve been changing how they monitor what is spam and what isn’t, which means us marketers need to make sure we’re on top of this and reacting accordingly.
Charles Nicholls of SeeWhy on driving your web conversion with retargeting
Reach for your ecommerce buzzword bingo card and you'll see 'website optimisation' and 'conversion analysis' bang in the middle. Behind the industry buzz there is a genuine commercial challenge:how do you turn your visitors into customers and increase the profitability of your web channel? Retargeting is one technique to help deliver results.
Retargeting is the process by which a website owner contacts a customer who has abandoned their conversion (whatever that conversion might be) in order to continue the communication and encourage that customer to take further action. Retargeting is more popular in the US than the UK. However, UK companies are starting to wake up to the commercial value that retargeting via email can play in their website optimisation.
Having had the opportunity to work with and learn from the brains behind SeeWhy, I asked founder and conversion optimisation blogger Charles Nicholls to share his expertise on the value of retargeting for UK web owners.
Defining trigger, remarketing and behavioural emails
It is important, I think, to define what is going on and what is out there in the market regarding trigger email marketing, behavioural email and remarketing, phrases thrown around and often confused but which have key differences.
I want to hazard some definitions of these terms, and of course I am open to having these challenged...
2009: the year online business got serious about conversion
The findings of the Econsultancy and RedEye Conversion Report have intensified my belief that those working in the world of e-commerce will remember 2009 as the year when many companies finally got to grips with measuring website activity and optimising.
Email marketing stats round up
Here's a selection of recent email related stats, taken from a range of source, including Econsultancy's Email Statistics document, which forms part of the Internet Statistics Compendium, and other reports...
Econsultancy's Peer Summit: What we learned.
Econsultancy held its first American Peer Summit this week, and we
learned a lot from the marketers who gathered in New York at the
Metropolitan Pavilion.
We brought together about 100 digital marketers from such brands as Conde Nast, The Wall Street Journal, JP Morgan and Yahoo, and sat them down together to discuss their issues and upcoming plans in roundtable discussion led by experts on such topics as email marketing, social media, user experience and site optimization.
It was an off-the-record event, but there were some themes that continued to pop up. Many digital marketers at large brands are seeing a shift in acceptance of online marketing in their companies, though getting their online and offline teams to cooperate on advertising buys and large decision-making is still an uphill battle.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
