Valleyschwag dumps subscription model and subscribers
I’ve just figured out, via a Paypal email notification, that Valleyschwag has pulled the plug on its subscription model.
High deliverability - worth investing in?
Investments on deliverability should be driven by sensible, well thought-out commercial reasoning rather than by ‘scare’ stories in the industry press.
Spammers get subliminal
Spammers are turning to subliminal advertising in an effort to manipulate internet users, according to security company Pandalabs .
Why do banks suck so badly at online customer service?
A couple of weeks ago I finally decided to ask Barclays why I was paying a monthly fee on an overdraft that I haven’t used for a long, long time.
I knew that finding an answer to this simple question could be a painful process, but I braced myself and set about to find out what was happening...
Email Marketing Metrics - the 3-2-1 rule of thumb
We are often asked what are benchmark results for email marketing in terms of open rates, click rates and subsequent buy / register rates.
To keep it easy I've developed the 3-2-1 rule of thumb.
The importance of targeting in email marketing
Email marketing has been a revolution. Not only can it be timed and targeted to perfection, it is cheaper than most other forms of direct marketing, making it accessible to many more companies.
However, from regularly speaking to people in the industry, and looking at my own inbox, many companies are not taking the same care with their email direct marketing as they would offline. This is causing problems for the industry and the companies themselves.
AOL admits ‘screw up’ over user privacy
AOL has apologised after “mistakenly” releasing the search histories of around 650,000 users onto the web.
The internet giant has come under fire in the past week after its research division made public around 20 million keyword searches performed by its subscribers. Although the information didn’t include users’ names, the move has attracted widespread criticism that the company had breached their privacy and left them open to ID theft.
Image spam continues to evade filters
More warnings have been issued over the spread of image-based spam, through which pictures are used to lure victims into downloading spyware or falling for scams.
While it seems surprising, to say the least, that supposedly best-in-breed filtering software is still being bypassed by image-based emails, Computer Weekly reports that attackers are increasingly using them to beat existing controls.
Email services market set to grow by 20% in 2006
The UK market for Email Marketing Platforms and Services will grow to an estimated value of £178 million by the end of this year, according to E-consultancy’s Email Marketing Platforms Buyer’s Guide.
Spammers to get ASBOs
A Home Office proposal has called for new powers to ban suspected spammers and hackers from using the web.
The idea, contained in a new green paper, would see courts hand out the equivalent of the cyber equivalent of anti-social behaviour orders when police lack sufficient evidence of wrongdoing.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
