Analyst forecast for 2009
With the end of 2008 nearly upon us, it seems that a great number of analysts have become very quiet after any earlier notion that digital would be recession-proof has now been crushed.
Memo to Jerry Yang: 5 ways to fix Yahoo
Yahoo has had a chip on its shoulder about search, aka ‘Google’, for years. The brand name synonymous with search isn’t Yahoo. Big deal.
Obviously it is a very big deal for Jerry Yang, but in focusing on the battle for ‘search’ Yahoo has forgotten about what really matters: advertisers.
Does on-demand content lead to on-demand advertising?
For the past 300 years or so, media has been a one-to-many broadcast model. But now we see TV, radio and press all moving towards an on-demand model.
In a world where content is delivered on-demand, would on-demand advertising be a more relevant approach in the future of broadcasting?
BBC iPlayer revamp improves usability
It's only around six months since the iPlayer was launched, but the BBC has introduced a new beta version that aims to be more user-friendly.
ITV to relaunch its online video player
ITV's online catch up TV offering will be revamped in an attempt to compete more effectively with the BBC's iPlayer.
Though ITV launched the service months earlier than the iPlayer, it has quickly been overhauled by the BBC's offering. Around 11m videos were viewed via the iPlayer in January, compared with just 2m for ITV.com
Social networks 'could become content platforms'
One in four users of social networks say that these sites could become the main way they access music and video content in future, according to a new survey.
Entertainment Media Research's 2008 survey (pdf) finds that social networks have a significant effect on content discovery, with 30% of users searching through them for new music.
Panasonic to develop internet TVs with Google
Panasonic has teamed up with Google to launch internet-ready TVs that allow users to access YouTube videos through their TV sets.
The new range of plasma Viera HDTVs will be launched in the Spring in the States, giving the web giant even greater reach for its YouTube ad offerings.
BBC opens up iPlayer
The BBC last week made a streaming version of its iPlayer available for the Windows, Mac and Linux platforms.
Xbox Live adds movies on-demand in the UK
The battle for the living room is hotting up, with Microsoft's plans to provide movies on-demand through Xbox Live.
The service is set to launch in the UK next week, with launch titles including The Matrix, Harry Potter, and Ocean's Eleven.
Xbox Live users can download movies for 250 Microsoft Points, which is equivalent to around £2 each, or pay more for high definition versions.
Broadcasters confirm joint video plans
The BBC, Channel 4 and ITV have confirmed that their long rumoured joint video on demand (VOD) service will go live next year.
The venture, dubbed 'Project Kangaroo', will operate independently of the three broadcasters and offer video content from a range of providers.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
