Your website’s technology infrastructure is a marketing and commercial issue, not a technical one
Often marketers complain that ‘IT’ are too inflexible, too difficult to work with, and don’t understand marketing. But marketers too can be guilty of not understanding, or appreciating, what they deem ‘IT’.
A website’s technical infrastructure is a case in point. I believe it is a marketing issue, and marketing responsibility, not an ‘IT’ one.
Web 2.0 to have high impact, says Gartner
Analyst group Gartner has included mashups, Ajax and other elements of Web 2.0 in a report that predicts which key technologies are likely to impact on businesses over the next decade.
Paypal refunds users after technical error
Paypal, eBay’s online payment system, has refunded some of its UK customers after a technical glitch saw them charged twice for transactions.
Mobile internet not catching on
Three quarters of UK consumers don't use their mobiles to access the web, according to research.
The survey of 1,500 people, commissioned by hosting firm Hostway, found that 38% of mobile internet users are annoyed pages load too slowly, while over 25% find sites too hard to navigate on small screens.
Google issues malware warnings
Google has begun issuing warnings to users if they are about to access a site containing harmful code.
Forming part of the 'Stop Badware' initiative, the alerts appear if users click on a link to a page known to host spyware or other malicious programmes.
Windows Live Spaces launch hits problems
The launch of Microsoft's revamped blogging and social networking service has got off to a bad start after a flood of user complaints.
The Windows Live Spaces service, an updated version of blogging site MSN Spaces, was hit by problems with the statistics page and emoticons, as well as issues with email publishing, Friends Explorer and Firefox.
Web launch delays blamed on lack of content
A survey of digital agencies reveals that website launches are delayed by as much as three months because content isn’t ready or suitable.
Priorities cited for website projects were design (75%), development (55%) and search engine optimisation (65%), with only 10% of agencies questioned saying website content was top of their agenda.
Five hot new visual metrics make analytics for humans
E-consultancy analyst Linus Gregoriadis last week solicited suggestions on a
sexier name
for "web analytics". But five new Web 2.0 services currently brewing in beta are threatening to take the whole online marketing measuring practice into a more sexy paradigm entirely.
All these new products ask is that you place some Javascript in your header - but they promise to serve up juicy thermal imaging, in-page indicators or movable feasts that produce easy-to-use visual metrics for left-brain webmasters.
So what are these new tools? Let's take a look...
Google launches Cost-Per-Action adverts
In an interesting move, Google has started offering cost-per-action advertising to selected website owners on the Adsense programme. In short it’s aimed at getting around the click fraud that is becoming increasingly worrying for Google – where advertisers only derive an income when the website visitor completes an action.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
