Five things you didn’t know the internet could do
Opinion piece by Simon Carbery and Nicholine Hayward.
If you have the right tools and you know where to look, the internet is a mine of useful information about your market, your customers, your reputation and your future. From search engines to social media, there’s a wealth of intelligence out there.
Now, at last, the internet and the priceless data it provides is being put to work to deliver meaningful and measurable performance improvements across a wide range of business activities...
Fake product reviewers to face court?
Posting phoney reviews on sites such as Amazon and Tripadvisor could soon land you in court, according to this article in The Times over the weekend.
The paper says firms could be ‘named and shamed’ or even prosecuted when a European directive banning them from "falsely representing oneself as a consumer" comes into force in the UK at the end of this year.
US digital agency iCrossing buys Spannerworks
Spannerworks, a leading UK search marketing agency, has been acquired by the US digital agency iCrossing in a deal worth “well in excess” of £10 million, the Spannerworks CEO has told E-consultancy in his first interview about the deal.
Warner calls on moblog for movie promo
British user-generated content network moblogUK will provide the backend to a promotional website for the forthcoming Warner Pictures movie, The Science of Sleep.The Michel Gondry film will ask people to people to capture their dreams in video, audio or still image, and post them to a moblog (mobile phone photo weblog) used to support the release. DreamBlog.co.uk is linked to from the movie's official website.
Q&A: Six Apart's Anil Dash on business blogs
Anil Dash is the chief evangelist at Six Apart , the company behind popular blog platforms Movable Type, Vox and Typepad.
With many businesses still to recognise the potential benefits of blogging for SEO, internal communications and customer relations, we asked him how more converts can be won over in the enterprise space.
Blog and User Generated Content monitoring services
With the rise of user-generated content ('UGC') and blogging, there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online.
But what tools, products or services are out there to help you track, analyse and report on all this activity?
The split in companies' attitudes to social media
Another week goes by and another study is released which highlights the strength of social media.
Last week, a survey by Ann Majchrzak, Christian Wagner and Dave Yates illustrated that corporate internal wikis really make a difference within an organisation. It can be accessed here, and a take on it is provided by Hemma of Headshift.
The benefits of a relaxed blogging policy
One of the main fears of corporate blogging is the risk to reputation and the damage that employee bloggers can do to their own company.
If a firm does choose to allow employees to blog in work time, it is my experience that many legal and HR advisors advocate having a restrictive and detailed blogging policy to protect the firm.
A danger with this approach is that if you set up such a blogging policy, it will become so tight that no employee would dare to blog...
Why PR is so powerful for online marketing...
For a long time we at E-consultancy have been banging the drum of how powerful 'traditional' PR and Online PR are as forms of online marketing. Particularly in terms of driving search activity and natural search rankings.
So I was interested to read which terms were the most searched for on Google in 2006...
PayPerPost analytics deal collapses
Controversial blog seeding firm PayPerPost has backed out of its purchase of Performancing.com , just a week after announcing the deal.
The acquisition would have given the company an analytics platform to allow tracking of blog sites and its paid-for blog posts, as well as Performancing’s recruitment site, Performancing Exchange.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
