The 100th birthday of the press release
Opinion piece, by Greg Jarboe
Today is the 100th birthday of the press release. Internet marketing executives who are interested in the future of the online press release can learn some important lessons from the early history of public relations.
Google News adds blog searches
Google has given a boost to the blogging community by highlighting its blog search service on Google News.
The move, which took place over the weekend, has seen links to the one year old service added to the front page of Google News and at the end of search results.
Torsten Jacobi on blogging and blog networks
Fresh back from a trip to Greenland, Torsten Jacobi answers some questions about his fast-growing blog network, Creative Weblogging.
The firm, which aggregates over 80 blogs, was founded in Hamburg in January 2004 by Torsten and Raik Hoffmann, and is now based in Palo Alto, California.
Top UK blogs, ranked by unique users and impressions
Last Friday I wrote a post called “Are inbound links the best way to measure a blog’s influence?”, where I challenged a study published by Edelman and Technorati.
That study ranked the top blogs in the UK by influence, but rankings were determined solely by links from other blogs. My big issue is that the quantity of links doesn’t tell you very much, not when many blogs listed in Technorati are spam blogs.
In any case, I don’t believe that PR professionals or media planners would subscribe to this link-based methodology to measure influence (or very much else for that matter).
So I promised a closer look at the top blogs in the UK, ranked by a more suitable metrics: unique users and page impressions.
After the jump, the results...
Online charities and Web 2.0 - interview with Dean Russell
In summer 2006 E-consultancy published a report called Online Charity Benchmarks, which was compiled by iConcertina, a London-based new media agency with a focus on the charity sector.
We talked to iConcertina's Dean Russell to further investigate the study and the drivers behind it...
Are inbound links the best way to measure a blog’s influence?
An article in the FT this week attempted to cast some light on the most influential blogs in the UK and Europe, though the methodology used to calculate the blog rankings leaves a little to be desired.
The piece was based on a study conducted by blog search engine Technorati and Edelman, the PR firm, but instead of using traditional metrics such as reach and audience share, it used the number of inbound links to determine a blog’s ‘influence’.
So what’s wrong with that?
Witty vs descriptive headlines - what works best?
Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a pony’.
As an expert in SEO you’d think Danny’s beef would be linked to a lack of keywords in titles, but this isn’t in fact the problem...
Richard Edelman on PR and blogs
Richard Edelman, CEO of PR heavyweight Edelman, is holding a Q&A session later today via FT.com on the joy-filled subjects of 'blogs and PR'.
WPP's Martin Sorrell on Google, China and the internet
Sir Martin Sorrell’s WPP has made a series of investments in the online space this year, most recently the purchase of a 10% stake in Spot Runner, the US-based online ad agency which had also attracted the attention of Google.
He told us why...
Wow, we won two AOP Awards...
On Wednesday night we attended the AOP Awards dinner, having been nominated in two categories, neither of which we remotely expected to win. But thanks to the fantastic skills of the judging panel, and to our complete astonishment, we won both of them.
E-consultancy won the awards for Online Publisher 2006 and also Editorial Team 2006, both in the business category.
We are still feeling all warm and fuzzy as a result, although that might have something to do with our fiendish celebrations...
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
