Web launch delays blamed on lack of content
A survey of digital agencies reveals that website launches are delayed by as much as three months because content isn’t ready or suitable.
Priorities cited for website projects were design (75%), development (55%) and search engine optimisation (65%), with only 10% of agencies questioned saying website content was top of their agenda.
Supermarkets make it hard for disabled users
Four of the five major UK supermarkets are falling below minimum accessibility standards for disabled users, according to a report published today.
Eureka! Google optimises its PPC Adwords quality algorithm
Will Google’s decision to introduce an algorithmic element into its Adwords ‘Quality Score’ spell the end for sponsored keyword arbitrage and add further pressure to affiliates to clean-up their act?
10 reasons why I’ll swap my iPod for a Zune
I was given an iPod as a birthday gift a couple of years ago. Immediately, I fell in love with it, and it revolutionised my listening habits. It looks good, it is easy to use, and my particular model stored 5,000 songs, about half of my CD-based music collection.
But my love affair quickly turned sour. Over time, I have experienced various problems with the iPod and iTunes, some of which are listed after the jump.
The 12 fundamentals of e-commerce
We are often asked about the fundamentals of e-commerce: how do you build an online retail store, what do customers need to see, what does Google look for, how can you increase conversion rates?
I have compiled a list of the 12 fundamentals that you can put in place to enhance an existing online store or plan a new one...
Diggnation – Digg relaunches and widens potential appeal
If you’re a user of Digg, you should know that it recently redesigned and relaunched its website. This in itself is not that interesting since we always knew that was coming soon – however, what is interesting is that new categories have been added which make the site more useful to a wider audience.
Understanding the blogging ecosystem
On the topic of blogging, it seems worthwhile to talk a little about the blogging ecosystem, both for discussion and future reference (things change fast!). Like an ecosystem, blogging is a feedback mechanism, is most useful when you understand what is being said about you on the blogosphere, and unlike an ecosystem giving freely is more beneficial.A 10-point checklist for landing page design
The fallout from Google's new 'Quality Score' is growing, with talk of "mass defections" to MSN and Yahoo, but if you want to stick with Google Adwords then you need to know how to create some quality landing pages.
A quality landing page is one that reinforces ‘conversion intent’. To do this, you need to consider the mindset of your visitor and provide just enough information to persuade them to convert. And no unnecessary distractions… ok?
So what are the 10 things you need to know about designing landing pages? Read on to find out...
Free Web 2.0 software doesn’t mean better…
TechCrunch posts a heads up on ActiveCollab, a new open source alternative to popular online project management tool Basecamp, by Web 2.0 poster children 37Signals, and talks about the possible threat to current monopoly and current business model if the software is of high quality.
Five hot new visual metrics make analytics for humans
E-consultancy analyst Linus Gregoriadis last week solicited suggestions on a
sexier name
for "web analytics". But five new Web 2.0 services currently brewing in beta are threatening to take the whole online marketing measuring practice into a more sexy paradigm entirely.
All these new products ask is that you place some Javascript in your header - but they promise to serve up juicy thermal imaging, in-page indicators or movable feasts that produce easy-to-use visual metrics for left-brain webmasters.
So what are these new tools? Let's take a look...
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
