Four tips for analysing SEO Google Analytics style
Having spent time improving your SEO, building natural links and optimising on site elements then I bet you cannot wait to see the results. If you're anything like most people (including yours truly), you'd look at traffic to your site as an indication of how well you've done. Although the end result is higher numbers of visitors to your site due to better ranking, it might be while before your ranking will improve.
On the other hand by using Google Analytics it's easier to see short term improvement in your SEO by extracting hidden data gems so it's really a question of knowing where to look. Here are four tips...
Google Analytics brings mobile and online tracking together with new updates
Google’s engineering VP Vic Gundotra may not be bullish on mobile applications, but that doesn't mean that his employer isn't serious about cellphones.
Just after announcing its plans to go it alone with the Android phone, Google has made another step into the mobile marketplace. The search giant already extending its AdWords network to mobile devices. Now you can get mobile measurement through Google Analytics.
What does that mean for brands? Better measurement and actionability on campaigns across platforms.
Has Yahoo peed the carpet with its new ad campaign?
Yahoo CEO Carol Bartz is tired of the press trying to dictate what Yahoo should and shouldn't do with its business. But the company's new $100 million ad campaign, which was met with much derision from the press when it launched last month, does not appear to be doing well with consumers.
In an interview with The New York Times this week, Bartz explained her views on feedback:
"I have the puppy theory. When the puppy pees on the carpet, you say something right then because you don’t say six months later, 'Remember that day, January 12th, when you peed on the carpet?' That doesn’t make any sense. 'This is what’s on my mind. This is quick feedback.' And then I’m on to the next thing."
Is it time to admit that Yahoo peed the carpet?
2009: the year online business got serious about conversion
The findings of the Econsultancy and RedEye Conversion Report have intensified my belief that those working in the world of e-commerce will remember 2009 as the year when many companies finally got to grips with measuring website activity and optimising.
Google gets deeper into display with Campaign Insights
Google's bread and butter is paid search but that doesn't mean that it doesn't have big ambitions for its display advertising business. After all, it spent $3.1bn in 2007 buying display advertising giant DoubleClick.
Google's challenge in taking display to greater heights is simple: show advertisers the money (read: ROI). The ease with which paid search ROI can be tracked is a big part of paid search's success. When it comes to display ads, however, that ROI is hard to pin down, because, well, 'nobody clicks on display ads'.
Are marketers moving their Google search dollars to Facebook's display ad business?
Wired's argument this spring that Facebook is the next Google may have legs. According to Silicon Alley Insider, Facebook is skimming ad dollars from Google's search business.
SAI's Internet Analyst spoke with an ad agency that has noticed brands quietly moving ad dollars from Google search to Facebook's new self-serve display ads. If this becomes a trend, it could be huge for Facebook.
Eight tips for boosting lead gen conversions
The internet is arguably the most powerful tool for generating leads the business world has ever known. Using little more than HTML forms, it's possible to set up a simple mechanism for generating leads on a website and thanks to cost-effective internet advertising options, reaching an audience of potential customers has never been easier.
But even given these things, generating quality leads online isn't always as easy as it looks and a lot of leads are lost because the forms and web pages designed to generate them are poorly implemented. Here are eight tips for making sure you're maximizing your lead gen conversions.
Econsultancy's Peer Summit: What we learned.
Econsultancy held its first American Peer Summit this week, and we
learned a lot from the marketers who gathered in New York at the
Metropolitan Pavilion.
We brought together about 100 digital marketers from such brands as Conde Nast, The Wall Street Journal, JP Morgan and Yahoo, and sat them down together to discuss their issues and upcoming plans in roundtable discussion led by experts on such topics as email marketing, social media, user experience and site optimization.
It was an off-the-record event, but there were some themes that continued to pop up. Many digital marketers at large brands are seeing a shift in acceptance of online marketing in their companies, though getting their online and offline teams to cooperate on advertising buys and large decision-making is still an uphill battle.
39% of companies unhappy with their conversion rates: survey
Online businesses have plenty of room for improvement, with 39% saying they are dissatisfied with their conversion rates, and just a quarter claiming to be either 'very' or 'quite' satisfied.
This is one of the findings from our Conversion Report, produced in association with RedEye, which presents the results of a survey of 700 company and agency respondent about their approach to conversion rates.
Magazines want to end their ad network woes. By creating a new ad network.
Magazines are desperately searching for new ways to stave off the bleeding of their advertising losses. Last week they came up with the idea of an online marketplace that could bundle and sell subcriptions to e-readers. Now they're thinking of ending their love/hate relationship with ad network by creating one of their own.
That is an endeavor easier said than done.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
