Blog growth dips as Technorati tackles splog problem
Technorati’s latest State of the Blogosphere report shows continuing growth in the number of active blogs, with over 57 million blogs currently being tracked.
However, growth in blog numbers has slowed slightly since the last quarter, something Technorati put down to more effective measures at limiting the number of spam blogs (aka 'splogs') listed. This is a good thing.
Let's dip into the figures...
Customers punish offline stores for bad online experiences
Research in the US has revealed the extent to which frustrated online shoppers hold grudges against online retailers and their physical counterparts.
The research, by US internet performance tracking company Gomez, reveals that 65% of online shoppers would stop or reconsider shopping at a company’s physical store if they had a poor online experience.
Measuring Web 2.0 – The death of the page impression
Advances in interface design associated with Web 2.0 will make the page impression even less meaningful than it already is. The time has come for internet to be measured more like broadcast media than press.
Multi-channel firms ignore Online Customer Experience at their peril
Many organisations deserve credit for taking Customer experience seriously but what is not so apparent is how widely the quality of online engagement is being properly understood and digested.Web 2.0 – what are the metrics for successful ‘engagement’?
There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media.
But what are the success metrics of engagement marketing online? How does one measure engagement?
Google launches new AdWords testing tool
Google AdWords has released a new website optimiser tool for advertisers to test their landing pages, allowing them to choose the best options for their advertising campaigns.
Google announced the new service at the Emetrics Summit in Washington DC yesterday, and it will initially be available for testing to a limited number of advertisers.
Marketers in the dark: Visitors vs Concurrent Users - Web Capacity and Load Testing
When your sales conversion is lower than expected - asking the tech team for web performance metrics may not help: visitors per hour is not enough, concurrent users is plain unhelpful.
Google expands Gadgets programme
Google has expanded its ‘Gadgets’ programme by allowing its mini-web applications to be added to independent websites and pages.
The company has launched a gallery where users can browse through the 1000-plus widgets, which include games, calendars and weather reports.
Eric T. Peterson on the difficulties of Web 2.0 measurement
Eric T. Peterson is a veteran of web analytics and author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators.
He spoke to us about how Web 2.0 features and concepts are shaking up the measurement space, the need for standards and the implications for site owners and advertisers.
Sites clash with measurement firms
A "cacaphony of complaints" from web publishers has prompted the Interactive Advertising Bureau (IAB) to put pressure on the industry's two major metrics firms to improve their methodologies and transparency, reports AdWeek .
The magazine says several top publishers have expressed doubts over the unique user and traffic data being provided by Nielsen//NetRatings and comScore Media Metrix, both of which are preparing to be audited.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
