SEO as effective as paid search, study says
WebSideStory has released an interesting study that indicates paid search is only slightly more effective than optimisation when it comes to conversion rates.
The research, which focused on 20 major B2C sites over the first eight months of this year, basically suggests that neither paid or organic search advocates are right to claim their methods are better.
Red tape and protocol hinder web development
I have noticed a worrying shift in attitude in large companies which needs addressing.
Five or so years ago, our clients would use web analytics to continually carry out small tests on the website, measure the improvements and test again. This iterative web development process now seems to be hugely hindered by red tape and protocol.
Cookie deletion discrepancies take the biscuit
Vinny Lingham’s blog has carried some interesting research into cookie deletion – an area which has not been studied in depth but affects user privacy, as well as advertisers’ measurements and conversion rates.
The research will also be of great interest to affiliates who may not be getting the credit they deserve.
What should be measured - web pages viewed or events within a page?
A RedEye seminar with Jim Sterne last week brought out lots of new discussion in the world of Web Analytics.
One of the things which sticks out for me is the emergence of new web design technology and the implications for measurment.
Google's free product drives UK web analytics sector
Research carried out for our 2006 Web Analytics Buyer’s Guide has highlighted the major impact that the Google Analytics launch has had in terms of driving the marketplace forward and shaping the sector.
Google secrets? Leaked AOL data provides insight on search strategies
Although there are many sometimes confusing and contradictory statistics around search engine marketing and especially SEO, the AOL data provides a rare chance to see accurate statistics from a major engine fed by Google.
The results should be analysed by anyone interested in SEM…
How much traffic can Digg or Google News drive to your site?
Whilst looking through our site visitors stats recently I noticed two big spikes in traffic.
What may have caused them...?
Games sites see increase in traffic
Over 7.5 million Britons visited online games sites during June, according to a report by Nielsen/Net Ratings.
The research group says the UK’s online gaming audience has grown 16% in the last year, largely thanks to demand from teenagers, with Miniclip being the most popular site.
Google Analytics now offers immediate access for all
Google Analytics will from today provide instant access for anybody that wants to open an account and start using the service to monitor visitor activity on their website/s.
The service, which is free of charge, provides comprehensive information on visitor behaviour to help webmasters better understand how their sites are being used and where users are coming from.
Web 2.0 to have high impact, says Gartner
Analyst group Gartner has included mashups, Ajax and other elements of Web 2.0 in a report that predicts which key technologies are likely to impact on businesses over the next decade.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
