Gaining equity in your site through improved user experience
One of the benefits of usability improvements is that they keep on delivering long after they are implemented, a compelling proposition for companies trying to make the most of their online traffic and conversions.
I regularly need to discuss the benefits of usability in the context of a specific company’s online business goals.
10 informative web design presentations
The web has been around for well over a decade now and during that time, the field of web design has evolved quite a bit. Yet while web technology has changed at a record pace, the principles of good design largely remain the same.
Here are 10 informative web design presentations that discuss web design and web design principles.
Google cozies up to agencies in AgencyLand
Google's relationship with agencies has always been a little bit tenuous. Sir Martin Sorrell, chief of WPP, once described Google as a "frenemy". He's not the only one who has clearly felt that Google was a necessary evil.
But perhaps the recession has made Google more humble, or the search giant is simply maturing. This week, it was announced that Google had launched a beta of AgencyLand, an online portal for select agencies.
Don't Flippa off your customers
As a business owner, there's a time to listen to your customers. There's a time to respond to them. And on rare occasions, there's a time to tell them to take a hike.
Unfortunately, the majority of companies that tell their customers to get lost do so for the wrong reasons. Such is the case with SitePoint, which has upset many of the loyal users of its website marketplace, one of the most popular forums for buying and selling developed websites on the internet.
10 really cool Flash websites
In its illustrious history, Flash has gone from super cool to overused to sophisticatedly stylish.
Here are 10 stunning websites that demonstrate how Flash is being used effectively today.
The new economics of entrepreneurship? Nah
Is a recession a good time to be an entrepreneur? Has it changed the economics of starting a business?
Silicon Valley veteran Guy Kawasaki believes the answer to both is "yes".
Google introduces Change of Address feature
Google has revamped Webmaster Tools and introduced a neat ‘Change of Address’ feature, which would have massively reduced our collective headaches in the first quarter of 2009.
American Airlines: Too many executives in the kitchen
The multiple layers and executives involved at a large corporation can often inhibit innovation. But in the case of American Airlines, they recently got an online awakening that their business structure was affecting their website and the way that people interact with their brand. Designer Dustin Curtis took their site into his own hands when he got frustrated with American's user interface.
Curtis posted an open letter to the company to show them the future of what their website could look like. He wrote:
Keeping social media sustainable
Many businesses are interested in employing social media to their benefit but there are a number of challenges that make social media a challenging proposition.
One of them is making social media sustainable. As exciting as it can be to start using Facebook, Twitter and other popular social media websites, excitement usually wears off real fast and many businesses struggle to sustain their social media efforts.
The inside-out guide to designing a website
When starting out on a new web project it is tempting to begin the wireframing process at the homepage, which is surely the most important page on your website.
But I’ve found that this approach doesn’t work for me. And for that matter I don’t believe that the homepage is the single most important page either!
Starting with the homepage is a little bit like drawing the cover of your novel, before you start writing the first chapter. It’s the story that counts, and until you know more about the story – the content – then how can you decide what to draw? You know what they say about judging books by their covers, perhaps because illustrators don’t read them before they get to work.
It’s the same with websites… isn’t it better to consider what’s contained within before working out how the homepage might look?
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
