Digital Bites - A Week In The Video Downloads Sector
LOVEFiLM's Craig Sullivan provides a weekly overview of the key news stories to emerge this week in the online video sector...
Google launches Adwords click fraud tool
Google has responded to calls for greater transparency on click fraud by introducing a new tool for Adwords users that displays "invalid clicks".
Google business product manager Shuman Ghosemajumder explains: "The metrics of 'invalid clicks' and 'invalid clicks rate' will show virtually all the invalid clicks affecting an account."
This should provide advertisers with an overview of how Google is dealing with clicks already identified as possibly fraudulent, aka 'invalid', though for many marketers this might not be enough.
Craig's digital video roundup
Here's LOVEFiLM's Craig Sullivan's weekly digest of the key news affecting the digital media sector.
Jeff Bezos invests in 37Signals
I nearly fell of my chair this morning when I read that 37Signals have taken on outside funding, but after reading a bit further I’ve come to the conclusion that they’re actually in a very, very sweet spot…
Betonsports CEO fired after arrest
Web bookmaker Betonsports has sacked its chief executive David Carruthers following his high-profile arrest in Dallas last week.
The company, which faces racketeering and fraud charges in the US as part of a crackdown on web gaming firms, said it had ended Carruthers' contract and removed him as a director.
.eu authority suspends 74,000 domain names
Over 70,000 .eu domain names have been suspended by the European domain name authority after the launch of legal action against a group of 400 registrars for "abusive behaviour".EURid said the move had been prompted by "abusive behaviour" by a syndicate of registrars who had stockpiled domain names with the obvious intent of selling them on - a practice known as 'warehousing'.
What digital giants can learn from Greek mythology
Microsoft’s choice of Argo as the development name for its eagerly awaited digital media player has got us thinking about how other mighty digital brands might (or might not) want to draw on Greek mythology for inspiration.
Email services market set to grow by 20% in 2006
The UK market for Email Marketing Platforms and Services will grow to an estimated value of £178 million by the end of this year, according to E-consultancy’s Email Marketing Platforms Buyer’s Guide.
Display ads lift Search conversion rates, says research
Research by the Atlas Institute shows that the conversion rate from Search advertising is 22% better when used in conjunction with Display advertising.
The study demonstrates that there is a quantifiable "synergy" between these two channels and will hopefully encourage advertisers to take a more integrated approach to their online marketing.
The research is welcome because there are still companies out there who are shifting their budgets from display advertising into Search without a full understanding of how this might affect their conversion success or long term prospects.
Handset ignorance presents problem for mobile industry
A new survey highlighting mobile users’ limited knowledge about their handsets will not have provided any cheer to operators or third party content providers seeking to raise interest in data services.
The study, conducted by market-research company Ipsos MORI in conjunction with LogicaCMG, found that 58% of users are oblivious to basic details of the make and model of their phones.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
