Free Web 2.0 software doesn’t mean better…
TechCrunch posts a heads up on ActiveCollab, a new open source alternative to popular online project management tool Basecamp, by Web 2.0 poster children 37Signals, and talks about the possible threat to current monopoly and current business model if the software is of high quality.
Dell leads the way with blogging
Recently Dell launched a blog where their “intention is to address issues that are important to use and our customers”, and at present I feel that can only be a good thing, so long as Dell are committed to listening and acting on what they’ve already stated.
Rand's lovely new Page Strength Tool
Rand Fishkin’s SEOmoz.org is a great website for anybody interested in SEO as it contains search marketing news, research and analysis. It also hosts a number of tools that can help marketers, including a new ‘Page Strength’ tool.
Five hot new visual metrics make analytics for humans
E-consultancy analyst Linus Gregoriadis last week solicited suggestions on a
sexier name
for "web analytics". But five new Web 2.0 services currently brewing in beta are threatening to take the whole online marketing measuring practice into a more sexy paradigm entirely.
All these new products ask is that you place some Javascript in your header - but they promise to serve up juicy thermal imaging, in-page indicators or movable feasts that produce easy-to-use visual metrics for left-brain webmasters.
So what are these new tools? Let's take a look...
Myspace overtakes Yahoo and Google
MySpace.com has overtaken the likes of Yahoo and Google to become the most visited site in the US, according to a new survey.
Measurement firm Hitwise said MySpace.com had the most visits by US surfers in the week to July 8, thanks to a 132% rise in traffic in the previous year.
Hamleys to launch new website
London toy seller Hamleys is planning to relaunch its website later this year, as part of a new strategy to focus more on the internet.
Offertrax raises funds, launch set for August
Congratulations are in order for Ron and Ben at Boston-based Offertrax, who have raised an initial round of funding to help them launch their first product in August.
The company has raised “less than $1m - for now” according to CEO Ronald Pruett, who told me that he secured the funds from “private investors from the Boston area with high tech backgrounds and understanding”.
Offertrax is a social shopping site based around RSS technologies. The founders (Ronald Pruett and Ben Carcio) hope that the service will help join up the gap between consumers and merchants, via targeted alerts delivered by RSS. “It is time to put consumers back in the driving seat,” says Ron.
BT denies Bebo approach, Web 2.0 shark not yet jumped
TechCrunch reports that Bebo has spurned the advances of UK telecoms behemoth BT, which is rumoured to have offered more than £300m ($552m) for the social networking site.
However, a senior BT executive told E-consultancy that this is nonsense.
Our BT source said: “We can state categorically that BT has not had any discussions with, or made any approach to, Bebo. We're not sure where this rumour came from.”
UPDATE: Bebo's Xochi Birch also emailed me to say: "BT has not approached us and we currently have no contact with anyone at BT." She also has no clue about where the rumour came from.
Snakes, Planes and Viral Marketing
The online buzz surrounding the Snakes on a Plane movie is a fine example of how internet publicity can go ballistic without a penny needing to be spent on traditional advertising.
Web 2.0 needs to be agile to be successful
I’ve been dealing with a few clients of late, most of which have heard the ruckus around this newfangled Web 2.0 thing, and most of which want to do something Web 2.0 with their projects. Some want to implement blogs, others are interested in Wiki’s and podcasting, and surprisingly most of them want some Ajax features. The list goes on.
That’s really good because I’m always happy to talk to people about getting more out of the web, specifically around creating better and more valuable user experiences, but the problem I have (and which I communicate) is that Web 2.0 doesn’t just stop at implementing a blog engine, podcasts, a Wiki or Ajax.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
