Obama asks Americans to tweet their Senators
During his presidential campaign, Barack Obama made extensive use of social media to rally his supporters. In the process, he produced one of the best case studies yet on how to achieve results with social media.
Post-election, Obama's use of social media has changed a bit but he's still making use of it.
Q&A: Nick Bell on the opportunities offered by online video
Previously, Econsultancy has discussed the visible impact that new video formats are having upon the online advertising sphere and is an area which we can easily see will implode within the digital environment as a whole over the next twelve months or so.
To get some front-line opinion of the marketplace, we spoke to Nick Bell, co-founder of the up-and-coming interactive video platform, Quick.tv, about this complex and often overlooked marketing medium.
Can a single tweet create a tidal wave?
Ever started a round of applause? if you have, you'll understand that weird sense of satisfaction you get by doing so. In fact, I've sometimes felt the need to tell people about it. How sad is that!
A much better game is to see if you can actually achieve the last clap of a round of applause; my six year old daughter wins that game every time.
Anyway, can a single Tweet have a similar contagious effect? Is there something that can be done to enhance its attractiveness. make it retweetable and build up a crescendo of intense internet noise?
Twitter promotes search on its new homepage
Twitter has launched a revamped version of its homepage, with the aim of emphasising the role of the site as a search tool, and appealing to new visitors.
According to Biz Stone on the company blog the aim is to demonstrate 'the power of Twitter as a discovery engine for what is happening right now through our search and trends'.
Site review: Adams.co.uk
A redesigned version of the Adams Childrenswear online store was launched last week, with the aim of giving the site a more updated look and improving the overall performance.
I've been taking a look at the new Adams website, which was developed by Real TSP...
Lack of demand for Acer's Android netbook: a sign of things to come for Chrome OS?
There was a considerable amount of excitement when Google announced Chrome OS. Many felt that it was a significant development that would not only have an impact on Google's future, but on Microsoft's future.
But the fate of one Android-based netbook may be a sign of things to come for Google's OS efforts.
Online usage has flat lined. And why that doesn't matter.
It may seem like people are spending every waking hour in front of their computer screens, but according to Forrester Research, the amount of time that Americans spend online is leveling off.
For publishers hoping to grow their audience as user attention shifts online, that could spell trouble. But if you're marketing well to your audience, it shouldn't matter.
Moldy tweets: Take a deep breath before responding to negativity
Everybody just calm down. A Twitter user who wrote a negative tweet about mold in her apartment is now being sued for $50,000 in damages. The takeaway?
Individuals should be careful what they say in a public forum. But companies need to take a deep breath before escalating their bad publicity to the national level.
Blip.tv: It's all about the distribution
A major inhibitor to video revenues online so far has been audience size. Despite advances in the quality, quantity and length of videos on the web, most people aren't watching them. To date, 99% of all video viewing is still happening in front of television sets.
But online video network blip.tv is looking to get bring its content where the audiences are. Today the company announced a partnership with YouTube, Tivo, Verizon and Vimeo among others to get more of its content around the web and to television sets.
The company has long been working to distribute its content across as many platforms as possible. And today's announcement marks a big jump in the size of the company's footprint. That strategy is the key to the success of blip — and the online video marketplace.
Finding the right subscription model at the NYT
By all appearances, the question isn't whether the New York Times will revisit paid subscriptions. The question is what those subscriptions will look like.
Last week, Gawker published documents purporting to detail two possible online subscription packages the newspaper company is mulling over, New York Times Silver and Gold.
Social media: the best and worst of 2009
Email marketing: six steps to improving customer engagement in 2010
Web 2.0
Graham Charlton
Strategy & Planning
