For some arts organisations, the array of platforms and devices in digital is bewildering.
For small organisations, perhaps a theatre group, how is awareness and ultimately ticket sales to be improved? Beyond this, the prospect of actually engaging and collaborating via digital media can be daunting or perhaps feel like a pipe dream.
And for large arts organisations, how easy is it to compete with big brands, or big online-first non-profits such as the Khan Academy, when it comes to education and engagement online? Is a multi-pronged mobile strategy, featuring a number of apps and a responsive website, the best approach?
Lots of questions! In this post I'm framing a talk I gave for IT4ARTS last week, at the Barbican. I've given some background and fleshed out the challenge for the arts, in digital and on mobile.
I've also reviewed a number of mobile apps, looking in particular at the Tate, and there are also some references and jumping-off points to talks by those working and innovating at museums and galleries.
On the Econsultancy blog, we have previously debated the mobile site vs. app conundrum. However, we haven't done it in the context of considered purchases.
So, is this a good idea? I've explored some data that may help to answer that question...
Carter’s has the only website out of 100 major US multichannel retailers to feature responsive design.
The Search Agency’s mobile experience scorecard published this week, highlights 100 ecommerce sites and rates them according to their mobile readiness.
Although over ninety companies operate effective dedicated mobiles sites, Carter’s was the only company to achieve full marks in the site format category because it operates an entirely responsive website.
Responsive web design means that the same website can be deployed for multiple screen sizes, and is the best way for ecommerce sites to increase conversion on mobile devices.
Before reading the The Search Agency's report I didn’t know much about the retailer Carter’s; it’s a USA based manufacturer of children’s clothes, however as this is posited as a leading example of responsive design, there must be some valuable lessons to learn from it.
A quarter of marketers are yet to execute campaigns across multiple screens, with tracking apparently the main issue that’s holding people back.
New research from Undertone found that 59% of marketers and 68% of agencies say that difficulty tracking people across devices is the main barrier to implementing a multiscreen campaign.
A lack of common performance metrics is also cited as a key barrier to deployment by 59% of marketers and agencies.
Responsive design is a potential remedy to this problem, however the research suggests that knowledge of the technology is still quite limited.
We publish a huge amount of content on the Econsultancy blog so it's understandably difficult to keep track of it all.
To help out, I've compiled a list of some of the most useful mobile posts and reports that we've written this year. You'll find best practice tips, stats, reviews, useful examples and more.
This article follows on similar round ups of our email, ecommerce, content marketing and social media posts.
With the growth of mobile, and the increasing use of local factors by Google in desktop searches, ranking for searches in their locality is ever more important for businesses.
This is something that can benefit businesses small and large, and some of the techniques for improving rankings are very simple, and cost nothing.
For example, just creating a Google + Local listing for your business will greatly improve your search visibility, especially if your local competitors haven't figured this out yet.
Here, I've outlined why local search is so important, and asked a couple of search experts for their tips...
Lumped under the collective heading of 'mobile', a lot of marketers think that smartphones and tablets are the same thing when it comes to mobile marketing.
The truth is, people use tablets in a completely different way than they do their smartphones, and your marketing should reflect that.
Here are five reasons why tablets are different than smartphones, and why they should be treated as such by marketers.
The Christmas-themed emails have just begun to arrive in my inbox, so what better time to gather some email marketing tips?
I've been asking a number of email marketing experts about the best tactics for the Xmas shopping season.
Topics include how often to send emails, the importance of mobile, and email creative this Christmas...
Hyatt releases its Q3 results today, so I thought I’d pre-empt the webcast and take a look at the company's digital efforts.
Is its digital marketing as good as the hotels? And how do its efforts compare to some big name competition?
It turns out Hyatt is fairly solid, online. I didn’t get mad trying to use the website, and everything was easy to find, with a good mobile presence.
To take it to the next level, Hyatt would have to redesign its website to match the modern design of RoomKey or Top10.com.
It would also be great to see more rich content on the Hyatt website, rather than simply its social channels. This would allow more of the atmosphere of the hotels and the ethos of the brand to suffuse the browsing and booking process.
Let’s have a look at the brand's paid, owned and earned digital content.
Security is big, as always, but arguably bigger than ever. Famigo is an app that provides mobile content for the family in a secure environment on a phone or tablet.
Famigo has been around for four years or so, which somewhat qualifies it out of our start up category of three years or less. However, I’ve made a rare exception, because Famigo is worth knowing about.
We asked the Famigo team about the product's USPs, and the goals and challenges they’ve met so far.