At the end of October I attended The Web Summit (now rebranded to The Summit) in Dublin, Ireland. Hosted at RDC Dublin, this mammoth conference has been dubbed 'The European SXSW'.
I’ve never been to SXSW but from reading about it and now having attended The Summit I can agree with this. The list of speakers was overwhelming just to look at, and the quality of those speakers were the highest you’d find in Europe. I couldn’t wait.
Usually I attend search related conferences and this was more of a general technology so was slightly different.The scope of the talks themselves were also varied. Some I could take some useful notes, others were more about strategic thinking and general information.
Effective site search functionality on a company’s website is an increasingly important component of a successful digital strategy.
Companies are typically increasing their investment in site search because they recognise the range of benefits that effective technology can bring to their businesses.
Terms that consumers type into a company’s site search box can give a company huge insight into the users’ behaviour and give the company invaluable data to be learned from.
Used successfully, this information can increase conversions and improve customer retention.
During a recent Econsultancy roundtable with site search experts, interesting advice was given with regards to improving the site search experience for users and increase conversions.
This advice compliments trends found by Econsultancy through company research to provide a diverse range of key takeaways.
As has been the case for the past few years, it’s safe to assume that tablets and e-readers will be a popular gift idea this Christmas.
And with ecommerce spending in the UK predicted to reach £20.4bn in the final two months of this year, brands need to be visible in search results to maximise their sales.
New data shows that Amazon is in prime position to benefit from the spending spree as it is highly visible in SERPs for a number of popular electronic items.
This is particularly true for tablet and e-reader devices, where the retailer features in the top positions for 80% of popular keywords in organic search.
Google is constantly testing and tweaking its search results pages and presentation of ads, with the aim of better UX and of course, monetising its pages more effectively.
The two are not mutually exclusive, as the better the user experience, the more people are likely to use it and therefore attract advertisers and clicks.
Dr Peter J Meyers, Marketing Scientist at Moz, has been keeping tabs on tests carried out by Google, and he has some very interesting predictions of what the SERPs will look like next year.
His article on Moz.com looks at a number of changes, including the knowledge graph and greater use of boxed results, but I'll be focusing on changes to the appearance and placement of PPC ads.
Google has, for years, made no secret of its enthusiasm for blended search results, and for video in particular. But its repeated message is that organisations must focus first and foremost on audience.
The name of the game in video marketing best practices should be delivering first-rate video experiences to real people, rather than focusing on quick tricks to boost discoverability.
We publish a huge amount of content on the Econsultancy blog so it's understandably difficult to keep track of it all.
To help out, I've compiled a list of some of the most useful mobile posts and reports that we've written this year. You'll find best practice tips, stats, reviews, useful examples and more.
This article follows on similar round ups of our email, ecommerce, content marketing and social media posts.
Paid search marketing has many names, wears many guises and works alongside many other nebulous terms.
Search engine marketing (SEM), search engine optimisation (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising, sponsored listings, paid for placement, and that’s before you get to services provided by the search engines themselves – Google AdWords, Yahoo Bing Network.
It’s a lot to wade through.
As a relative newcomer to the digital marketing world, I've decided to begin a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
Last week I covered Native Advertising, this time I’m going to take a look at paid search. If you’re an expert in the field, this article may not be for you, however please feel free to leave any advice or guidance in the comments below.
An effective site search tool is hugely important tool for ecommerce as it’s a common way for shoppers to navigate sites and find products.
In fact up to 30% of visitors will use the site search tool and these tend to be highly motivated shoppers who know exactly what they’re looking for.
The speed in which results are returned is very important, but there are also many other factors that influence the overall user experience and could be the difference between making a sale or losing a potential customer.
There are numerous advantages for businesses in using social media monitoring tools, most of which are regularly discussed. But one of the benefits that is quite often overlooked is lead generation.
The figures are rather extraordinary. 68% of marketers claim to have created leads from social media sites and 55% have closed deals found from a social media lead.
This article is aimed at explaining how to navigate the key areas of creating a lead generation campaign, in order to assist in the finding of viable leads for your business.
The practise of blogger or influencer "engagement" is one of the most widely-used tactics in marketing these days, done by almost everyone, from PR agencies to SEOs, social marketers to spammers.
It's also one of the most commonly derided amongst the recipients and much-debated amongst bloggers and professionals - but rarely addressed by marketers themselves.
If you're doing it well, why share the secrets with your competitors? Sadly, a lot of marketers are doing it very badly indeed, and something needs to be done about it...