Digital Marketing Blog
In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common.
We previously looked in detail at the kind of tools retailers should consider including to help boost their conversion rates, including product videos, large images and user reviews.
And in this post I’ve tracked down 10 retailers that have excellent product pages for one reason or another. None of them is perfect, however each has several features that make them examples you can learn from.
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by David Moth
23 May 2013 14:07pm
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Ed Langley is Head Of Multilingual Search Marketing at Search Laboratory. Here he explains what he does in an average working day.
If you're on the hunt for a new challenge - or want to start a career - in search, then do check out the search marketing jobs on the Econsultancy jobs site.
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by Chris Lake
23 May 2013 12:30pm
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Econsultancy has today published a new best practice guide aimed at companies wanting to join up online and offline data, bringing together their often separate web analytics and offline business intelligence platforms.
Below, the report's author Julian Brewer answers some questions about the widespread challenges and opportunities that inspired him to write this report.
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by Linus Gregoriadis
23 May 2013 12:23pm
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Budweiser proved to be the king of alcohol advertising in Q1 by achieving more than half of total social shares.
The beer company’s 'Brotherhood' ad was shared 2.4 million times compared to 970,000 for little-known vodka brand Neft’s ad, 'Bad Motherf***er'.
According to Unruly’s data, Bud’s advert accounted for 59% of total alcohol ad shares in Q1, despite the fact that it isn’t really the kind of creative one would normally associate with beer ads.
It’s a sickly sweet tale of one man’s relationship with his horse, which is a far cry from the usual light-hearted ads beer companies usually go for, including Bud’s previous “Wassup” efforts.
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by David Moth
23 May 2013 11:18am
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This checklist is intended to assist small business owners. It outlines the must have elements for your website so you can ensure it has the best chance of succeeding online.
This is the first in a short series which aims primarily to benefit small businesses with regards to their websites and online success. Consequently it might also help if you’re a web designer building small sites for businesses on a budget.
This small business website checklist will be most relevant for small sites or simple ecommerce sites because it’s a general checklist, but it’s amazing how many bigger (and often expensive) websites belonging to large companies fail to adhere to some basic web design fundamentals.
The list below will enable you to quickly check the most fundamental elements are in place on your website and it should take you no longer than 30 minutes to carry out the checks.
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by Chris Gilchrist
23 May 2013 10:44am
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Google recently released a blog post outlining how Schema.org organisation mark-up can be used as a way for publishers to tell Google which preferred logo they’d like to appear against their search results.
This had previously been available to brands on Google+ but its availability has been extended following a shift in behaviour by the search engines to try and display this information in a completely new way.
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by Andrew Isidoro
23 May 2013 10:14am
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If there’s one thing I’ve learnt over the years from working in digital marketing, it’s that first reactions to tech news stories are rarely accurate.
The time to form an opinion, in my experience, is when the stories ending in question marks die down.
When the Tumblr news broke (Yahoo’s planned acquisition @ $1.1bn) we were predictably flooded by instantaneous musings and misunderstandings around the network and its new owners.
Speculation then moved onto what Yahoo should do with its new toy, with a common concern muted as the nonsensical introduction of spammy ads.
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by Steve Richards
23 May 2013 09:36am
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Do you have a website? Is there a way you can put content on it so that it can be seen by the general populous? Congratulations, you're a publisher!
It’s quite a responsibility when you consider the Royal Charter on press regulation currently being debated by the media powerhouses and the upper echelons of Government.
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by Danny Chadburn
23 May 2013 09:29am
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Many digital marketers make a common error from the outset when planning their content marketing campaigns.
The tendency is to think "what shall we give our audience?" when it is just as important to ask "why should they care?"
I am fascinated by the whole psychology of social media: What motivates people to take certain actions, such as overshare the minutiae of their life, or angrily "out" brands on social networks rather than complain directly to them in private, or retweet unproven allegations (and therefore get sued), and so forth?
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by Chris Lee
22 May 2013 15:15pm
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When researching their next holiday or business trip consumers are just as likely to turn to their mobile device as they are to use a laptop, according to new research from JiWire.
However laptops are still by far the most popular device when it comes to actually making a purchase.
The new report into mobile’s role in the travel industry shows that 56% of consumers use their laptop to research travel options, compared to 49% on tablet and 48% on smartphone.
This underlines the fact that travel agents and hotels need to have a mobile optimised site or app to cater for changing consumer behaviours.
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by David Moth
22 May 2013 13:37pm
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