Traffic to e-commerce sites from tablets (mainly iPads) has increased by 348% year on year, and is set to rise further, with sales of tablets predicted to reach 119m in 2012.
This infographic from Monetate looks at some of they key stats, and the importance of what it calls 'couch commerce'
Reader comments (5)
CEO and Executive Chairman at PAY ON RESULTS SEO, PPC & CRO from Strategy Internet Marketing
8:31AM on 4th July 2012
Have no mistake, this is a sea change.
Personally, I bought my iPad as a toy and have ended up using it for business and shopping. My laptop is nearly redundant.
8:57AM on 4th July 2012
Great infograph, I wonder what will be next though. As technology is evolving so rapidly, I'm pretty sure we will soon be optimizing our marketing and websites for Google Glasses and derivatives.
Buy your products with a blink of an eye?
PR & Marketing Manager at 1st Central
10:46AM on 4th July 2012
I use my PC/Laptop for (ergonomic) gaming and editing photos.
These are two things mobile devices do not tend to excel in..
Digital Marketing Executive (SEO & PPC) at Koozai
2:08PM on 4th July 2012
I'm analysing traffic by device on a regular basis for my clients and always recommend creating a mobile version of their site or at least ensuring their site functions effectively on mobile devices where they get a significant level of traffic from them. If they're getting the traffic already they should definitely be looking to give that traffic the chance of converting by ensuring their site is suitable. It's also impacted how I structure my AdWords accounts in a huge way. I used to wait to see if there was much traffic from tablets before setting up specific campaigns for them but now I set them up as standard at the start of a project. The CPC is generally a lot lower and I've seen great results with it.
12:13PM on 5th July 2012
Retailers, brands and marketers can leverage shoppers' tablet use by sending them customized messaging, engaging them, learning what they want to buy, guiding the purchase decision, and closing the sale #SoLoMo
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