I looked at price comparison websites on mobile yesterday, and found many of these sites were not up to scratch, have not released versions for smartphones, or in many cases have not even developed mobile sites.
Of the five mobile shopping comparison sites I looked at, Reevoo's was one of the best, and has now improved its mobile offering by adding pricing information from retailers.
Reevoo has recognised the growth in smartphone usage, and produced a version of its mobile site optimised for iPhone users. The site is usable, well laid out, easy to navigate, and provides an excellent range of user reviews from people that have actually bought the product they are talking about.
The main drawback I mentioned about the site was the lack of price comparison information. However, having read the article, Reevoo has now implemented these changes and the result is a much more useful service for instore shoppers who want to check out their purchases by mobile.
Now, as well as displaying reviews for product searches, it now gives prices from retailers, so for the iPod Touch search I tried last time, I now get prices from nine retailers:
As you can see, there is a big difference between some of the retailer's prices, so this mobile version can potentially help shoppers get the best deal, and as a lot of Reevoo's results are from high street retailers, customers can walk to a competitor's store and grab a bargain.
Reevoo's iPhone site isn't perfect, some features could still be improved by looking in detail at how the site works on the iPhone. For instance, if I'm shopping for laptops and want to compare prices for the Sony Vaio, there is a potential problem. The predictive text feature on the iPhone wants to change 'vaio' to 'vail':
One feature that made the Kelkoo site more usable was the auto-complete function, which started to suggest products to me as I typed. The addition of this feature to the Reevoo mobile site would avoid this kind of thing:
Now this is partly Apple's fault (or mine for not knowing how to over-ride this), but perhaps Reevoo should look at completing users searches for them as they type, or providing intelligent suggestions for misspelled results like the example above. It may not be possible to cover every mistake, but perhaps common mistakes for popular products could be catered for.
Still, Reevoo should be congratulated for listening to criticism and using it to improve their product within a matter of days. There is still the issue of how comparison sites can monetise such mobile services, but Reevoo has improved its mobile offering and made it much more useful to instore shoppers with this update.