eBay is partnering with Bebo to allow users of the social networking site to list auction items on their profiles.
The agreement will allow Bebo's 30m members to detail items they want to buy or sell. Clicking the link will take visitors directly to eBay's own pages, the Wall Street Journal said.
eBay hatched the plan to attract a younger audience. The auction site has a higher than average number of users above 35 years of age at 58%, while 54% Bebo's user base is under 18, a far higher figure than even rival MySpace.
eBay previously partnered with Facebook to present students with listings for textbooks.